Alankar Nag

For over 20 years, Impressico has been helping enterprises thrive in the digital era. We are a global digital transformation consulting company driven by experienced, motivated, and result-oriented technology experts. Our focus is clear: transforming businesses into strong, future-ready brands through innovative and state-of-the-art technology solutions. Who We Are: A trusted technology partner and CMMI Maturity Level 5 organization, we combine deep technical expertise with a strong culture of innovation. With teams across India, the UK, USA, and Canada, we proudly serve clients across the USA, Europe, Australia, New Zealand, and Southeast Asia. What We Do: We deliver customized digital transformation and product engineering solutions across industries. From strategy to execution, we build scalable, optimized, and user-centric technology products designed for performance, seamless user experience, and long-term value. How We Do It: • Experienced leadership with over two decades of industry expertise • Skilled engineers and architects building next-generation solutions • Customer-first approach with a long-term partnership mindset • Proven processes ensuring quality, reliability, and cost efficiency At Impressico, we measure our success by the success of our clients. We go beyond conventional solutions to become an extended technology partner, empowering businesses to grow, compete, and lead in a rapidly evolving digital world.

Digital Account Manager • Determining client needs by conducting in-person or electronic meetings to outline their digital goals. • Developing and implementing a comprehensive digital strategy for assigned clients. • Overseeing the client's online presence and identifying areas of improvement. • Presenting effective social media strategies and training to clients when needed. • Analyzing the effectiveness of digital strategies by tracking metrics such as customer conversion rates and cost-per-click. • Creating and maintaining positive, long-term relationships with clients to build trust. • Writing reports on digital advertising campaign performance monthly or weekly. • Acting as a point of contact for clients to address any digital management queries or concerns. • Keeping abreast with the digital industry. New Business Development • Prospect for potential new clients and turn this into increased business. • Identify potential clients and the decision-makers within the client organization. • Research and build relationships with new clients. • Set up meetings between clients, decision-makers, and the company’s practice leaders/Principals. • Plan approaches and pitches. • Work with the team to develop proposals that speak to the client’s needs, concerns, and objectives. • Participate in pricing the solution/service. • Handle objections by clarifying, emphasizing agreements, and working through differences to a positive conclusion. • Use a variety of styles to persuade or negotiate appropriately. • Present an image that mirrors that of the client.

• Work delegation and coaching for optimum utilization of provided resources • Collaborating with management on business development and lead generation goals, planning, and forecasting • Research customer segments, clients, and strategies to increase SQL • Initiate and track lead generation campaigns to identify growth, challenges, and risks • Manage, nurture and convert inbound MQL/SQL leads into SAL • Identify strong potential prospects using initiative and creativity with unique ideas, to generate outbound lead opportunities • Assess and analysis of the existing processes and lead the scope of changes • Active involvement in R&D of creative email marketing techniques • Schedule activities & making data presentations to meet the regular lead generation targets

• Engage with customers to effectively build rapport and lasting relationships. • Built and strengthened relationships with new and existing accounts to drive revenue growth. • Negotiate sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships. • Identify customer needs and achieve service levels that met and exceeded expectations. • Collaborate cross-functionally with sales, and management teams to accomplish shared goals. • Conduct continuous evaluations of market trends to stay current on consumer and competitor changes. • Use Microsoft Word and other software tools to create proposal documents. • Develop team communications and information for meetings. • Carry out day-day-day duties accurately and efficiently.