alan higginson

director

About

Customer Focused, commercial minded, hands on business entrepreneur. Developed business from start up through to sustainable profit - focused on helping smaller businesses be successful online.

Country

united kingdom

City

weybridge

Industry

internet

Skill

business planning, online marketing, strategic planning, business strategy, small business, web project management, new business development, mobile marketing, business analysis, crm, web development, internet strategy, online advertising, mobile internet, digital marketing, team building, internet services, social media, business development, internet entrepreneur, customer relationship management, small business online marketing, ppc bid management, sms marketing, web services, local marketing, mobile text marketing, qr code marketing, retail banking, online video marketing, internet maketing, text marketing, online reputation management, web video

Experience

head of internet and new media

british gas

2005-1 - 2005-9 · 9 mos

Managed Internet channel for British Gas fully integrating online activities with offline marketing campaigns. Responsible for achievement of sales and online customer growth targets.

ecommerce practice area leader

link management group limited

2006-9 - 2012-1 · 5 yrs 5 mos

Leader for the Ecommerce practice within Link Management Group, a confederation of independent management consultants and interim managers working in all sectors and disciplines.

head of strategy and planning

british gas

2004-1 - 2004-12 · 1 yr

Worked with Managing Director to prepare strategic plan presentation to plc Board gaining endorsement of the proposals. Co-ordinated communication of strategy across company and development of aligned business operational plans with targeted objectives. Managed Competitor Intelligence and Market Research functions.

head of new channel development

british gas

2000-1 - 2003-12 · 4 yrs

Developed and managed the online channel. Developed Centrica group E-commerce vision and supporting strategies. Created retail business models for ISP and set top box market entry. Managed cross-business negotiations with interactive TV platforms (Open, On-Digital, Telewest & NTL). Established business plans and partner policy for B2B e-commerce investment programme targeted at the small business (SME) sector.

manager e-commerce

the automobile association

1995-1 - 2000-12 · 6 yrs

Established and managed the AA’s operational E-commerce function www.theaa.co.uk Managed third party business relationships.

manager

hsbc

1978-1 - 1995-12 · 18 yrs

Retail Branch Management. Corporate Lending

director

ebusiness4all

2005-10 - Present · 21 yrs

Company Director & Owner. Online company focused upon helping smaller businesses to be successful online. Focus area - Online Marketing and the opportunities for smaller businesses flowing from the increased customer use of Smartphones to access the Internet.