Alan Fennell

U.S. East Region and Canada Commercial Business Manager @ Georgia-Pacific LLC

About

Extensive global business experience with a proven record of success in sales, leadership, marketing and product management. Vast experience in manufacturing, marketing, product sourcing and sales, I have a result focused, well-rounded vision of business and extensive knowledge of commercial interiors and construction industries. SPECIALTIES - Product Sourcing - Luxury Vinyl Tile (LVT) - Resilient Flooring - Construction materials - Building Envelope - Commercial Flooring: Contract; Hospitality, Mainstreet LEADERSHIP & MANAGEMENT - Business Strategy - Team Leadership - Employee Development - Coaching & Mentoring - Sales Management - Negotiating - Strategic Planning - Marketing Strategy - Business Development - Product management - Sales Channel Development - Sales Channel Management

Country

United States

City

Atlanta Metropolitan Area

Industry

Building Materials

Skill

Bid Processes, Outside Sales, Relationship Building, A&D, Performance Metrics, Market Segmentation, Go-to-Market Strategy, Communication, Cross-functional Team Leadership, Team Building, Change Management, Team Leadership, Salesforce.com, Sales Enablement, Sales Management, Sales Operations, Sales, Business Development, Marketing Strategy, Selling

Experience

U.S. East Region and Canada Commercial Business Manager

Georgia-Pacific LLC

2021-5 - Present · 5 yrs 5 mos

Georgia, United States

Sales Manager

MDC Interior Solutions

2019-9 - 2021-5 · 1 yr 9 mos

Atlanta, GA, United States

Global Director Resilient Flooring

Milliken & Company

2015-5 - 2019-9 · 4 yrs 5 mos

Greater Atlanta Area

Developed and built Milliken’s global resilient flooring division from zero to a multi million dollar business. Areas of focus included sales, training, P&L, sourcing, budget planning, product development, marketing, positioning, and market analysis.

Director, Commercial Hard Surfaces

Beaulieu America

2013-8 - 2015-5 · 1 yr 10 mos

Greater Atlanta Area

Led Beaulieu America’s resilient flooring division, responsibilities included, P&L, sourcing, sales, marketing, business development, training.

Sales Marketing Consultant

Floorpedia

2011-5 - 2013-8 · 2 yrs 4 mos

Greater Atlanta Area

Sales & Marketing Consultant for: Buramatex Ltd. Responsible for strategy development, recruitment and training of sales channels, product positioning and market research for Burmatex Ltd. a UK carpet manufacturer. CoMc LLC Executed sales strategy, recruitment, training, and industry research for CoMc LLC a US based manufacturer of porcelain and ceramic tile flooring.

General Manager/Sales President

Gerflor

2007-3 - 2011-5 · 4 yrs 3 mos

Atlanta, Georgia, United States

Responsible for all sales, marketing, P&L, administrative and operational functions for Gerflor North America's Commercial & Sports business units. Inspired corporate cultural change to convert an indirect market approach into a successful and profitable subsidiary for this French multinational. Recruited and managed a national team of employees, independant sales agents and distributors for Gerflor commercial and sports flooring operations in US market. Developed and implemented marketing programs, strategies and tactics that effectively and efficiently increased sales, reach and brand awareness for Gerflor within the US market.

Business/Product Director, Lees Carpets

Mohawk Industries

2005-1 - 2007-3 · 2 yrs 3 mos

Greater Atlanta Area

Responsible for all aspects of Neofloor commercial flooring business in the Americas - sales, product development, positioning, marketing strategies, P&L. Developed and implemented sales and marketing strategies for Neofloor to assist promotion within sales representatives’ carpet portfolio. Worked with salesteam to conduct sales calls, presentations and training to architects and designers, end users and flooring contractors

National Sales Manager

Bonar Floors

1995-4 - 2005-1 · 9 yrs 10 mos

Greater Chicago Area

Led sales activities for Bonar Floors, manufacturer of Flotex, Coral and Nuway walk off products, Chocflex resilient flooring and exclusive US importer/distributor of Polyflor vinyl flooring.