Rodrigo Alandia MSc.

Responsible for the strategy of new products and current products support of Case IH brand in LATAM, leading a team of nine Product Managers, reporting to the region Vice President. Main deliverables: - Renewal of 80% of the product portfolio, from definition to launch. - Strategic definition and positioning of products until 2030. - Implementation of the digital agriculture strategy and proof of real benefits and ROI, resulting in a reduction in engine idle on machines of around 6%, a 25% reduction in fuel consumption and a 10% reduction in carbon footprint. -Implementation of performance dashboards at Latam level and benchmarks for the global team, ensuring that customers could optimize equipment management and correct use of onboard technologies. - Implementation of “Special Team” programs for customers and the dealer network, consolidating the Sprayer and Combines with Automation technology. - Implementation of the “Customer Council” program to improve the product development process, allowing the voice of the customer in the LATAM region (Global Projects), from the scratch until launch.

Responsible for product, pricing, market intelligence, communication and events for Case IH brand in Argentina and Importers, leading a team of two Specialists, reporting to the Commercial Marketing Director for the region. Main deliverables: - Increased market share (SoM) in the Argentine and Importer markets, through product positioning strategy, creation of financial tools and retail campaigns. - Brand repositioning and alignment in the Argentine market to meet standards as required by the regional headquarter. - Introduction and implementation of Pricing and BI processes in the Argentine and Importer markets, generating competitiveness and resulting in better product positioning. - Creation of the “Crop Production” team composed of three outsourced product specialists with the aim of supporting the launch and promotion of Sprayers, Planters, Air Drill and Hay&Forage products, in the Argentine and Importer markets.

Responsible for managing tactical actions for Case IH brand in the Importers region, reporting to the region's Commercial Marketing Manager. Main deliverables: - Portfolio optimization allowing growth in tractor SoM and bringing technology products to key markets. - Implementation of Demo programs for Tractors and Combines, allowing growth in SoM. - Implementation of “Case IH Experience” programs to promote Crop Production products. - Introduction of the first sprayers on the Cuban market. - Introduction of planters and sugarcane harvesters in the Bolivian and Paraguay markets. - Acting as Product Marketing Specialist (Sprayers) for LATAM Ad Interin.

- Regional Sales Manager for Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Venezuela and OEM's - Marketing coordinator for Wet Components (spray tips, nozzle bodies, valves, etc.). - Application Technology and Spray Tips Development Leader

- Technical Support – Spray tips, Precision Farming and Wet Components - Tasked with supporting the entire network of customers in South America - Responsable for analysis and product warranty - Technical training for the sales team - Development of new products and market - Support to Marketing Department.

Spray nozzles engineer for Albuz and Albuztec (CoorsTek's ceramic nozzles brand) in LATAM. Technical responsible for all range and new products development.