
alan swierk
president
About
An accomplished luxury goods professional with over 30 years of sales, marketing and distribution experience for major brands including Cartier, Korloff, Swatch, Yves Saint Laurent and S.T. DuPont. Proven experience in the implementation of non-traditional and innovative sales and marketing techniques. Expert in developing a brand with a strong emphasis on distribution, brand strategy and customer service. Specialties: Sales Development & Marketing Inventory Control Strategic Planning Profit and Loss Responsibility New Product & Competitive Analysis Consumer & Advertising Research Advertising & Sales Promotions Visual Enhancement Merchandising
united states
new york
luxury goods & jewelry
-
Experience

vice president sales and marketing
burett swiss sport watches
* Oversaw and developed all marketing, advertising and sales promotions including point of-sale. * Total P&L responsibility. * Opened distribution in to national chains and independent jewelers. * Effectively ran all operation functions, customer service, after sales service, sales order processing and financial budgeting. * Built and managed a staff of 14

regional sales director
the estée lauder companies inc.

partner and executive vice president sales, marketing and merchandising
itg
* A distribution firm for luxury Swiss timepieces and fine jewelry. Featured brands include * Frederique Constant, Paul Picot , Nina Ricci and Mother & Child * Oversaw daily operation of International Time Group including sales, marketing and advertising. * Secured and opened distribution in regional and independent jewelry chains nationwide. * Negotiated all distribution contracts. * Oversaw 3 regional sales divisions and independent rep firm for the Caribbean.

vice-president commercial
cartier
* Oversaw Le Must de Cartier, Parfume de Cartier, Les Maison de Cartier (LMDC), Yves Saint Laurent, and Ferrari Formula. * Planned successful strategies to target and develop the Cartier brand; implemented systematic approach to reach total coverage in the US market. * Increased sales tremendously in a 5-year period from $9.5 to $75 million, maintained balance between retail and wholesale to a 50/50 split within two years, reconstructed Sales force for all divisions. * P&L responsibility for all divisions. * Directed sales staff of 30, Merchandising, Customer Service and 15 Training people along with a network of 10 independent rep firms. * Created an open-to-buy division to achieve sales objectives incorporated an exclusive group of retail accounts in a controlled environment for luxury goods.

president
korloff usa
* Oversee daily operation of Korloff USA including sales, marketing and advertising. * Planned successful strategies to target and develop the Korloff brand; implemented systematic approach to reach total coverage in the US market. * P&L responsibility for all divisions.
Education
bloomfield college
business
alan swierk's Contact Information
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