Alan Sin

Vice President

About

By using solid skills, network, and experiences to start from scratch, set up and developed a new food company for a Canadian listed company with non-food background (mining) and sustained non-stop business growth.Created and co-founded Century Food Co. Ltd. which aims at providing Quality & Safe Food in HK & Macau, our partners are dominant players in their own countries with good reputation of top food safety standard. Extremely successful to grow food business since Jan 2016 despite different business environments.Solid experiences and ability to source, incubate, and develop new food brands to become popular and leading brands in the region:- Danish Crown Danish pork- Friland Danish Organic pork- Tulip German bacon - Danpo Danish chicken- Sunny Queen Australian shell eggs- Sunny Queen Australian egg liquid ingredients- Sunny Queen Australian Meal Solution Egg products- Fribin Spanish Pork- Harvey Beef Australian Beef retail packs- Elpozo Spanish white pork - Elpozo Spanish Olive pork- Legado Iberico retail packs - Gotzinger Australian Sausages- TINE Norwegian Caramel CheeseStrong networks as friends and customers in:- Medium-to-highend chained Supermarkets- Leading online supermarkets in HK- Grocery shops - Meat shops & Gourmet shops- Online meat shops - Airline catering service providers - International fast food chained restaurants - local fast food chained restaurants- Chinese restaurants- Japanese & Korean restaurants- Western & International cuisine - Casino & Entertainment Group- Hotel Groups- Hospitals- Exhibition Centre catering service providers- Wholesalers- Industrial Processors- Direct SalesLead the trend and development to bring No added hormones, No antibiotics pork meat to HK and Macau market since 2011 (major players were only Brazil, US, and China origins at that time), launched Danpo chicken, became the first exporter in the world for Sunny Queen Australian eggs and egg liquid (SQ was the market leader but did not have export business even established for over 80 years), and now strive to grow cage free animal welfare eggs in the regions.Willing and enjoy to accept and overcome challenges, for the sake of providing safe food especially meat to the regions.

Country

City

Hong Kong SAR

Industry

Food & Beverages

Skill

FMCG, Key Account Management, Marketing Strategy, Business Strategy, Marketing, Marketing Management, Strategic Planning, Sales Management, New Business Development, Competitive Analysis, Entrepreneurship, Product Development, Food & Beverage, Account Management, Key Account Development, Product Marketing, Sales, Business Development

Experience

Vice President

Century Food Company Limited

2015-6 - Present · 11 yrs 4 mos

Co-founded Century Food Company Limited by fully understanding the importance and urgency of bring food safe food especially with no added hormones and no added anti-biotics to our HK and Macau consumers. Created this food company from scratch for a non-food Canadian iron ore listed company with limited budget. Running a successful business with non-stop sales growth from 2016 to 2025 despite unstable business environment, aggressive competitions, and supply chain issues. Solid experiences to bring, build, and develop new brands to HK & Macau markets: Sunny Queen Australian shell eggs Sunny Queen Australian egg liquid ingredients Sunny Queen Australian Meal Solution egg products Gotzinger Australian Smallgoods Harvey Beef West Australian Beef retail packs Fribin Spanish pork Elpozo Spanish olive pork Strong connections with friends and business partners in: Medium to high end chained supermarkets Leading online supermarkets Airline Caterers Grocery stores Meat Shops Fast Food chained restaurant group International fast food chains Japan, Korean, and Vietnamese Restaurants Western & International cuisines Chinese Restaurant Group Exhibition Centre Caterers Hotel Groups Hospitals Food processors NPO Wholesalers Macau Casino & Entertainment Groups Macau Supermarket Groups Macau Chained Meatshops

Area Manager

ESS-FOOD Hong Kong Limited (ESS-FOOD A/S as part of Danish Crown Group)

2011-8 - 2015-5 · 3 yrs 10 mos

Hong Kong

- Start from scratch - Develop and Manage the retail business for both supermarket and food services segments in HK and Macau - Full responsibility for business setup, logistics, brand development, business development, product development, marketing and promotion, PR, account receivable, budgeting, recruitment, training, and strategic planning - Product covers fresh and frozen Danish pork, Danpo chicken, Tulip bacon, meatball, rib, sausage - Responsible for EU Promotion Programme to promote EU pork in Hong Kong and China - Person-in-charge as company representative for HOFEX and Restaurant & Bar Hong Kong Food Show

Manager

San Miguel Brewery Hong Kong Ltd.

2005-7 - 2010-12 · 5 yrs 6 mos

- Reported to General Sales Manager and leaded the Retail Chains Team which consists of 3 Key Account Managers, 1 Administrative Assistant and a Merchandising team of 7 merchandisers - Managed business turnover > 50% of company total business volume - To develop and execute annual business plan and sales strategy to achieve company objectives and profitable volume - Fully responsible for sales planning, sales and promotion strategy, annual budget, and human resources of Retail Chains team - To lead and maintain San Miguel brand leadership in Supermarket and Convenience Store channels