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* OWNER MARKETING MOMENTUM CONSULTING * OWNED A CONSULTING COMPANY THAT FOCUSED ON WORKING WITH * MAJOR CONSUMER PRODUCT COMPANIES ON SALES STRATEGIES, * MARKETING STRATEGIES, ADVERTISING STRATEGIES AND PUBLIC RELATION PROGRAMS . SOME OF MY CLIENTS WERE TIMEX, REEBOK, GUESS WATCHES, REVLON AND UNILEVER, BRISTOL MYERS, AND AN * INTERNATIONAL CONSUMER FITNESS EQUIPMENT COMPANY..

LAUNCHED 10 NEW SUCCESSFUL PRODUCTS IN HAIR CARE, SKIN CARE, HEALTH AND NAIL CARE BOTH DOMESTICALLY AND INTERNATIONALLY. CONTRIBUTED OVER $500 MILLION IN NEW BUSINESS . MANAGED ALL ASPECTS OF SALES, DISTRIBUTION, MARKETING, ADVERTISING, PUBLIC RELATIONS, NEW PRODUCT LAUNCHES. CREATED NUMEROUS UNIQUE PROGRAMS THAT ENABLED CLAIROL/BRISTOL MYERS TO BUILD SUBSTANTIAL NEW BUSINESSES.

* LAUNCHED SCHICK INTO THREE NEW CATEGORIES OF BUSINESS WHICH INCLUDED THEIR FIRST INNOVATIVE ELECTRIC SHAVER, * AND A NEW LINE OF WOMENS SKIN CARE, AND A NEW LINE OF * ADVANCED PERSONAL CARE GROOMING APPLIANCES. * MANGED ALL ASPECTS OF THE MARKETING , SALES, ADVERTISING, * PUBLIC RELATIONS FOR THESE PRODUCTS. * CONTRIBUTED OVER $100 MILLION IN NEW BUSINESS FOR SCHICK

* Created the marketing and sales plan used to introduce new consumer products. ; * Examples include new hair care products under the Vaseline brand name, new skin care products which launched the famous Vaseline intensive therapy products, and new nail products for Cutex line. ; * Contributed $150 million in new business for the company. * MAJOR ASSOCIATION POSITIONS: * President, American Marketing Association (New York Chapter) * President, American Management Association (New York Chapter) * President, Sales Executive Association (New York Chapter)

LAUNCHED ZESTRA FEMININE AROUSAL FLUID, THE FIRST CLINIALLY PROVEN AR0USAL PRODUCT FOR WOMEN, FROM ZERO RETAIL DISTRIBUTION INTO OVER 40,000 RETAIL OUTLETS ,REPRESENTING EVERY MAJOR CLASS OF RETAIL TRADE. DEVELOPED A STRATEGIC SALES AND MERCHANDISING AND MARKETING PLAN FOR CONVINCING MAJOR CHAINS TO BUY ZESTRA IN ADVANCE OF THEIR NORMAL BUYING CYCLE. DURING MY TENURE AS PRESIDENT ZESTRA BECAME THE FASTEST GROWING FEMININE AROUSAL PRODUCT IN THE COUNTRY AND IS THE ONLY OTC PRODUCT CLINICALLY PROVEN TO WORK. MANAGED THE DEVELOPMENT OF ALL ADVERTISING, MARKETING AND PUBLIC RELATIONS PROGRAMS FOR THE COMPANY. I WAS INSTRUMENTAL IN GETTING ZESTRA ONTO THE TODAY SHOW, RACHEL RAY TALK SHOW, TYRA BANKS, FOX NEWS, MSNBC, AARP ON LINE CATALOG, AND NUMEROUS OTHER MEDIA. LAUNCHED ZESTRA INTERNATIONALLY INTO MAJOR MARKETS. SET UP THE INTERNATIONAL DISTRIBUTORS AND COORDINATED WITH THEM ON SALES AND MARKETING PROGRAMS TO HELP THEM TO MAXIMIZE SALES .