Alan Chiu

· Developed promotional activity plans that improve channel sales performance & brand awareness · Managed dealers in product promotion plans for the construction of market distribution networks and channel sales strategy & marketing plan · According to market demand & platform policies, developed & promoted the O2O new retail market & implement the overall plan to improve channel performance Achievements: · Built channel exposure & strategic advertising execution to anchor the market positioning of PRO series products & drive revenue increases 50%+ YOY · Planned & implemented 5 exhibitions (3C & gaming) to drive revenue growth 20%+ YOY · Executed Shopee Logitech G flagship store thru channel differentiation to drive growth 25%+ YOY & won the Shopee 3C Award in 2024& 25.

• Managed sales performance & overall operations including revenue forecasting, channel management, PSI, sales program, marketing, NPL, PRM & P&L • Focused on channel segmentation strategy & key online partners: momo, PChome & Shopee to drive awareness, traffic & revenue growth • Analyzed customer demands & market insight to build the merchandising & assortment strategy for PC accessory category • Collaborated with sales/MKT teams for category sales plan to drive business growth Achievements: • Achieved significant results through data-driven analysis & project management, increased sales revenue by 12% in 2021-22 • With channel differential strategy, drove online Tier1 partners (momo,Pchome & Shopee) growth 15%, Tier2 partners (books.com,Yahoo,etmall & eslite) growth 25% in 2021-23 • Seized potential opportunities to grow over 300% revenue in webcam & headset products • Planned the Ocean Mouse launch to increase sales revenue by 5% & 3,000K+ impressions • Operated Surface launch event with MARVEL Black Panther 2 to drive 100K+ revenue

• Managed sales plans, assisted in achieving revenue targets & analyzed revenue details • Deployed promotion plan & marketing campaigns to promote products include PCA, Surface, Xbox& Office • In charged of distributor & channel inventory management Achievements: • Accomplished revenue of retailer forecast over 60 million USD per year • Participated in co-marketing campaign with COLDSTONE to increase revenue by 20% • Resolved channel inventory gap issue with excellent data analysis & logical thinking

• Enhanced key account performance & analyzed European market • Managed existing customer & developed potential customer in OLED market • Implemented quotation, order, delivery, quality, account & other business processing Achievements: • Achieved revenue target USD 10 million (achievement rate 150%) in 2018-19 • Developed over 10 potential customers to place orders • Increased 15% of customer satisfaction from brand customers: Philips, P&G & Dyson

• Established internal working standard process • Managed internal audit control system Achievements: • Built daily report system and achieved 15 times more usage

• Performed sales include Xbox console, controller, game etc. in retailer and exhibition • Participated in Xbox activity such as press conference, roadshow etc. • Analyzed and realized weekly sales report • Solved and improved customer problem Achievements: • Achieved the goal of participation rate more than 97 percent • Contributed to inter-departmental communication and promotion of work efficiency • Led & plan MS Leader Camp