Alan Cheung

As a digital team lead, I oversee the development and execution of paid media strategies across a range of channels including Google Ads, programmatic ads, and social media platforms. In this role, I managed WeChat and successfully introduced the new social media platform RED to capture the interest of Chinese tourists. My focus on optimizing Return on Advertising Spend (ROAS) for paid media campaigns contributed significantly to driving sales in the eShop. Additionally, I played a pivotal role in O+O media projects, collaborating with various suppliers to achieve mutual business success. Work Highlights - Achieved a remarkable YTD ROAS increase of over 75% for paid media campaigns - Implemented workflow enhancements leveraging AI tools and other technologies, boosting work efficiency by 40% - Successfully collaborated with suppliers such as L'Oreal Group, P&G, KAO Group, and Shiseido for product launches - Conceptualized and executed a prominent health campaign theme "Your Health, Our Concern" across ATL and social media platforms, reaching an audience of over 3 million

In my role as a Digital Account Manager at NDN Group, I excelled as a sub-team lead, providing valuable coaching and mentorship to assistant account managers, executives, and interns, cultivating a high-performance team culture. Serving as a key point of contact with clients, I collaborated closely to align strategies and achieve mutual business objectives. Furthermore, I adeptly managed diverse projects such as social media campaigns and Google Ads campaigns, demonstrating my ability to deliver results across various digital initiatives. Central to my responsibilities was formulating digital strategies tailored to meet and exceed client objectives, showcasing a strategic and client-focused approach in my work. Happy Clients: BOC Life, QBE Hong Kong, China Telecom, BGCA, HKJC

During my tenure as an Advertising Specialist at Eighty20 Marketing Agency, I excelled in strategic digital media planning and buying across a diverse range of products and platforms in the market. I demonstrated my expertise by crafting and delivering compelling pitching proposals to clients and top management, showcasing a keen understanding of their needs. Moreover, I leveraged data-driven insights to develop actionable business strategies and analyses based on key metrics and Voice of Customer feedback. Skillfully managing advertising costs and marketing budgets, I consistently optimized Return on Investment (ROI) and Return on Advertising Spend (ROAS) for impactful campaign outcomes. Building and nurturing strong relationships with clients and vendors was a cornerstone of my approach, ensuring seamless collaboration and successful project outcomes. Happy Clients: New World Development Company Limited, Chinachem Group, Farzon Group 遠中集團, Modernwooman

In my role at Carbon Brews, I spearheaded the development of the brand's DNA, identity, positioning, and tone & voice, starting from the ground up. By implementing content creation and targeted digital ad campaigns, I successfully optimized social media performance and engagement. Crafting and executing comprehensive strategies for effective brand communications, I ensured cohesive messaging across all touchpoints. Managing the annual A&P budget planning with meticulous monthly monitoring and control, I maximized the impact of marketing initiatives. Additionally, I maintained seamless collaboration with design agencies and freelance designers, overseeing the delivery of exceptional product designs that aligned with the brand's vision and values.

In my capacity, I meticulously developed and implemented comprehensive marketing strategies for two prominent beer brands, @HitachinoNesthk and @COEDO, leveraging market insights to drive brand growth and engagement. Additionally, I formulated and successfully executed marketing strategies for an annual craft beer festival, orchestrating a memorable event experience for attendees. With a keen eye for optimization, I maximized the impact of media investments through targeted Facebook ads and Google SEM & GDN campaigns, enhancing brand visibility and driving conversions effectively. Furthermore, I curated engaging social media visuals and content that resonated with the audience, fostering increased interaction and loyalty. Through strategic initiatives, I played a pivotal role in boosting sales on the e-commerce platform Owlsome Bottles, contributing to revenue growth and market expansion. Moreover, I meticulously prepared budgets and forecasts for marketing campaigns, ensuring fiscal responsibility and alignment with overarching business objectives.

In my role, I successfully managed an e-commerce platform, overseeing operations and optimizing user experience to drive sales and customer satisfaction. I prioritized excellent customer service, resolving inquiries promptly and ensuring a positive shopping experience. Additionally, I utilized my graphic design skills to edit and produce visually appealing graphics for marketing materials, enhancing brand messaging and engagement. Furthermore, I took the lead in initiating, planning, and executing social media campaigns and marketing advertisements to increase online traffic and brand visibility. By leveraging a strategic approach and data-driven insights, I effectively engaged with the target audience and drove conversions through targeted digital initiatives.