Alain Marcoux

Back to Canada to develop commercial retail and mixed-use development projects. Also advise companies in their market expansion, supporting market entry and workplace strategy for global clients across retail, industrial, and office sectors. Over the last few years, some of my clients have included Kimberly-Clark, Rappi, Mercado Libre, Warner Music, WSP Global, Sanitas-Keralty, FEMSA, AXA Insurance Group, Power China, the Swiss Confederation, and the Government of Colombia. I have led over 250 transactions, built a trilingual advisory team, and delivered turnkey site selection, design, and engineering solutions, all while driving performance through data-informed strategy, digital tools, and cross-cultural insight.

• Senior VP, Real Estate – Canada (2006) • Senior VP, Real Estate & Franchising – Canada (2006–2007) • Senior VP, Brand Expansion – Canada (2007–2009) Recruited to lead the turnaround of Quiznos’ development division. Promoted through three senior roles, I ultimately led national teams across Real Estate, Franchising, and Construction during a period of aggressive growth and organizational restructuring. I oversaw the full development lifecycle for 125+ new restaurant openings, including both traditional and non-traditional formats. Highlights include launching Quiznos in Quebec, which quickly became the company’s top-performing region in North America, and forming strategic alliances with Sodexo, Petro Canada, Air Canada, and others. By streamlining development processes, enhancing site analytics, and aligning franchise strategy with operations, I increased new store performance by 25% and reduced development costs by 20%. This role blended multi-departmental leadership, franchise development, and brand growth through high-impact partnerships.

Progression: • Development Representative (1996–2000) • Real Estate Manager – Quebec (2000–2001) • Senior Director, Real Estate – Eastern Canada (2001–2005) Promoted through three progressive roles over nearly a decade, I ultimately led all real estate development and asset strategy across 450+ traditional and non-traditional McDonald’s locations in Eastern Canada. My leadership spanned site acquisition, market planning, lease negotiations, zoning, asset repositioning, and full P&L oversight of capital investment. I managed $40–50M in annual CAPEX and G&A budgets while leading a high-performing real estate team. Key achievements included: -Opening 75+ new greenfield sites and executing 325+ asset optimization projects -Leading the most profitable region in Canada (2002–2005) with top system-wide ROI -Driving the strategic decentralization of McDonald’s Canada into three regional entities, a structural shift that accelerated decision-making, reduced costs, and improved franchisee satisfaction. -Negotiating strategic alliances with Petro Canada, Couche-Tard, Shell, and other major partners -Reducing department G&A by 27.9% in 2002 and 14% in 2003 -Receiving the President’s Award, given to the top 1% of McDonald’s executives globally This role defined my foundation as a purpose-driven, data-informed leader who drives performance through alignment, accountability, and trust.