alaina gertz

public affairs specialist

About

I entered American University in 2014 with my heart set on being a Business Administration major; however, the moment I learned about Public Relations and Strategic Communications, my mind and career goals changed in a heartbeat. Throughout my time in school, I've worked as a Marketing Assistant for Georgetown Events; a restaurant group that owns over a dozen delicious restaurants in the Washington, D.C. area, as well as a Public Affairs intern with the Office of Communications for the Metropolitan Police Department. MPD was one of the most exhilarating experiences I've ever had, and it allowed me to find my passion for crisis communications. When I'm not fixing crises, I enjoy visiting my friends around the country, attempting and failing cooking meals off of Food Network, and making the people around me laugh. If you would like to learn more about me, please feel free to email me at (alaina.gertz@gmail.com) or call me at (978) 866-4835. Also, you can learn more about me and view my portfolio by clicking the link below.

Country

united states

City

new york

Industry

law enforcement

Skill

microsoft office, public speaking, social media, editing, microsoft word, public relations, management, facebook, customer service, leadership, project management, research, microsoft excel, powerpoint, microsoft powerpoint, strategic communications, media relations, social media communications, press releases, integrated marketing, microsoft publisher, adobe photoshop, adobe illustrator, indesign, wordpress, canva, storytelling, teamwork, media monitoring, spark, mailchimp, wix, social media outreach, media strategy, buffer

Experience

marketing assistant

georgetown events

2017-8 - 2017-12 · 5 mos

* Managed and developed social media strategies, ultimately growing their social media following by 25% in a 5-month period (1200 → 1600 followers) * Developed press materials promoting restaurant events for distribution to prospective advertisers and clients * Developed direct mail campaigns to publicize upcoming restaurant events and promotions * Supported events team by overseeing college outreach to local universities, such as Georgetown University, George Washington University, and American University

public affairs intern

metropolitan police department of the district of columbia

2016-9 - 2017-8 · 1 yr

As a public affairs intern, I worked to disseminate information to the public and media about police affairs through written statements and press releases. My other duties included proactively promoting police department activities and programs, as well as coordinating media efforts with other District agencies, including the Executive Office of the Mayor. Other responsibilities include: - Responded to queries from the news media, civic association groups and the general public regarding arrests, investigations and/or criminal activities Provided information for broadcast and print media as well as scheduled interviews with department representatives - Initiated release of and disseminated information to the public and media through written statements and press releases

teacher

our lady of victories

public affairs specialist

metropolitan police department of the district of columbia

2018-6 - Present · 8 yrs 4 mos

Delivers MPD messaging through various social media platforms and proactive collaboration with local and national media producers, personalities, editors and outlets - Develops and executes strategic communications campaigns to promote department initiatives and direct public opinion - Organizes press conferences and media availabilities, and provides press releases, breaking news and updates to news outlets - Proactively promotes police department activities and programs, as well as coordinates media efforts for large scale city events, such as the funeral of former President George H. W. Bush and the Washington Nationals World Series Championship Parade

assistant team advisor

national student leadership conference

2015-7 - 2016-7 · 1 yr 1 mo

* Advised and facilitated students’ transitions into collegiate life and built a foundation for their academic career * Further promoted public speaking and communication skills by consistently speaking with large and small groups * Taught academic and leadership sessions about vision, integrity, responsibility, character, commitment, and empowerment * Assisted administrative staff, professors and leadership facilitators with program components