Alaia C.

• Optimize paid advertising campaigns across digital ad networks like Google and Bing with a total media portfolio worth $1.3M+ through data-driven strategies, exceeding client KPI targets and maximizing media profit margin by 4% QoQ • Conduct ad-hoc analyses with Microsoft Excel and Tableau to identify potential performance data discrepancies, monitor media spend and earnings, and explore test-and-learn strategies, increasing average ROI across media partners by 7% • Execute operational processes with Salesforce and Jira to track client media proposals and product launches, streamline media compliance and tech integrations onboarding, and enhance daily platform reporting workflows, reducing team task turnaround time by 15%

• Analyzed data with Tableau and Microsoft Excel to identify market trends and research competitors in the credit card vertical to launch media campaigns with key media partners, increasing media profit margin by 4% YoY • Tracked and troubleshot performance data reporting and addressed payment commission delays, resolving 10+ tech inquiries for media partners monthly on Salesforce and Jira • Documented compliance issues and risks across credit card media content with the Compliance Team to address and execute corrective recommendations for media partners, resulting in a decrease in compliance violations by 8% MoM • Streamlined communication of weekly updates for credit card products to over 200+ media partners with the Marketing Operations and Compliance teams to meet financial services regulations from banks like Chase, American Express, Capital One, and Discover

A Publicis Groupe-owned company that operates in the affiliate marketing industry; worked with global businesses ranging from Fortune 500 companies to 501(c)(3) nonprofit organizations. • Conducted market research and competitor analysis for clients within the travel and wellness retail verticals by leveraging data-derived insights and recommendations, achieving revenue targets of ~$700M+ YoY • Identified and collaborated with new publishers by exploring investment opportunities and tracking and monitoring performance data, generating over $330k+ in revenue and increasing activation rate across the program by 16% • Spearheaded projects with the analyst team including the development of welcome kits and monthly newsletters to streamline program communication and maximize retention of strategic publisher relationships • Troubleshot program data issues by monitoring and reporting KPI benchmarks to assess network quality performance

• Taught data analytics industry knowledge to a cohort of 16 apprentices with a project-based curriculum to learn tools like MS Excel, Tableau, and SQL • Mentored a cohort pod by grading assignments and facilitating 1:1 discussions on resumes, cover letters, and interviews, resulting in the pod attaining full-time employment within 17 weeks • Supervised a data project through correspondence with the client in providing data sets and tracking progress for the cohort through feedback on analyses of the business

Progress Foundation is a non-profit mental healthcare organization that emphasizes mental health treatment and rehabilitation within a normalized home environment. • Conducted behavioral interventions for clients across 13 mental health programs, reducing homelessness and hospital admissions • Supervised 50+ clients to report progress through behavioral and medical treatment notes in Microsoft Word, enabling clients to access 20+ resources for housing and healthcare

Kumon is a comprehensive academic enrichment program that emphasizes individualized learning for students of all ages to develop critical thinking skills and problem-solving abilities. Founded and operated the “Early Learning Program” with a project-based curriculum; this program was created based on parent and guardian feedback to expand a new market opportunity, and to launch education for students aged 1-6. As a result, this led to: • Increased growth in student enrollment rate by 25% YoY • Capitalized on $300K+ of business revenue annually

• Documented 30+ business transaction reports with MS Excel to input onto the dealership’s enterprise software • Cultivated B2B networks across the auto industry by consulting 50+ companies for the Sales department to optimize customer outreach and the Finances department to negotiate and secure dealership resources

Your favorite Japanese dollar store. • Sustained 100,000+ products by operating in-store programming interfaces, where 40% of products were imported from China, Japan, and Korea • Built brand awareness by posting physical store signage to maximize foot traffic

Collaborated with the Pittsburg Unified School District through the Teens 2 Teach Program to coordinate off-campus academic services and recreational/enrichment activities for low-income students. • Tutored 30+ students through Math and Reading practice tests and worksheets, which boosted standardized test scores by 200+ points • Designed “Project Math Facts” by incorporating real-world scenarios of when to use math, bridging the achievement gap in math comprehension

Maximized business outreach by communicating with organizations partnered with BART to create opportunities to give back to local communities.

Selected as the top 16 out of 200 candidates for CORO’s Exploring Leadership Program, where individuals learn how to become leaders and apply skills to foster change in communities. • Earned $1K+ in rewards by drafting grant proposals to fundraise for community project planning • Coordinated a Community Action Project by corresponding with organization leaders within the Oakland community to educate citizens on topics like Immigration Rights

Graduated with Cum Laude Dean's Honor List Member of the Psi Chi: The International Honor Society

COOP provides a 17-week project-based learning program that focuses on building a foundation for a career in data analytics, developing a professional network, and navigating the job market through career planning