Alaa Alsheikh

Content Manager @ almatar | المطار

About

As a Content Manager, I focus on building structured, scalable content systems that support real business growth. My role goes beyond publishing, I shape brand voice, define content direction, align teams, and ensure storytelling connects with performance. I translate strategy into clear content pillars, measurable goals, and consistent execution across channels. With a background in marketing strategy and account leadership, I approach content as a system, one that evolves through data, iteration, and alignment. I believe content works best when it’s intentional, consistent, and connected to business outcomes.

Country

Saudi Arabia

City

Riyadh

Industry

Marketing & Advertising

Skill

Content Marketing, Stalratgic markting & campaign mangment, Client relations & key account mangment, Brand strategy & positioning, Digital & performance marketing, Integrated marketing communcation (IMC), Content Marketing & Strategy, SEO & Website Optimization, Market Research & Consumer Insights, Paid Media (Google Ads, Facebook, Instagram, Snapchat, TikTok), Social Media Marketing & Engagement, Email & SMS Marketing, Performance Analysis (Google Analytics, ROI, ROAS, CTR, CPC), Influencer & Partnership Marketing, Paid Advertising (Google, Facebook, Instagram, Snapchat), SEO & Content Marketing, Market Research & Competitor Analysis, Social Media Strategy & Engagement, Website UX Optimization, Google Analytics & Performance Tracking

Experience

Content Manager

almatar | المطار

2026-2 - Present · 8 mos

Riyadh, Saudi Arabia

Senior Account Manager

MAZ NEXA

2023-12 - 2026-2 · 2 yrs 3 mos

Riyadh, Saudi Arabia

• Develop full-scale marketing strategies for high-profile brands, integrating digital, social media, and offline campaigns. • Conduct competitor analysis, consumer research, and market segmentation to guide campaign direction. • Plan and manage paid media campaigns across Google Ads, Meta Business Suite, Snapchat, TikTok, and Twitter, optimizing for conversion. • Lead content strategy development, ensuring brand consistency across platforms. • Analyze campaign performance metrics (CTR, CPC, ROI, ROAS) to refine marketing strategies. • Oversee email, WhatsApp, and SMS marketing, improving audience engagement. • Manage influencer partnerships to enhance brand awareness and audience targeting.

Digital Marketing Manager

2022-12 - 2023-12 · 1 yr 1 mo

Riyadh, Saudi Arabia

• Led digital marketing campaigns to promote educational programs, driving engagement and enrollments. • Developed content marketing plans, including blog articles, SEO-driven website content, social media, and email campaigns. • Managed social media channels, increasing engagement and brand presence. • Analyzed Google Analytics & CRM tools to optimize lead generation strategies. • Coordinated events, partnerships, and PR initiatives to expand brand reach.

Marketing Manager

Dfruit

2022-2 - 2022-12 · 11 mos

Jeddah, Makkah, Saudi Arabia

• Managed digital marketing campaigns across social media, email, and paid advertising to increase brand awareness and engagement. • Developed and executed content marketing strategies, ensuring brand consistency across digital platforms. • Conducted market research and competitor analysis to refine marketing strategies and enhance customer targeting. • Created SEO-optimized website content and blog articles, improving organic search visibility. • Managed social media channels, driving audience growth and engagement through compelling content. • Analyzed campaign performance metrics (CTR, CPC, ROI, ROAS) to optimize advertising spend and improve conversions. • Led influencer collaborations and partnerships to expand brand reach and drive user engagement. • Coordinated with design and development teams to enhance website UX and customer experience.

Social Media Marketing Manager

SnapTec

2019-4 - 2021-12 · 2 yrs 9 mos

Riyadh, Saudi Arabia

• Managed paid ad campaigns on Google, Facebook, Instagram, and Snapchat to increase online sales and brand awareness. • Developed SEO & content marketing strategies, boosting website visibility and organic traffic. • Created and scheduled engaging social media content, increasing audience reach and engagement. • Conducted market research & competitor analysis to refine marketing strategies. • Collaborated with designers and developers to enhance website UX and conversion rates. • Monitored Google Analytics & ad dashboards to track campaign performance and optimize ad spend.