Alaa AL Jarrah

Lead and manage sales and service teams for Cummins and Perkins diesel generators across the Riyadh branch. Drive revenue growth by developing new business opportunities and expanding key customer accounts. Oversee daily operations to ensure exceptional service delivery and customer satisfaction. Implement strategic initiatives to increase market share in the Central Region. Mentor and coach team members to boost performance and motivation. Coordinate with suppliers and technical teams for project delivery and after-sales support.

Led nationwide sales of Atlas Copco compressors, generators, and lighting towers. Managed portfolio of CASE construction equipment, SCANIA trucks, and AMMANN road machinery. Built and maintained relationships with key government and private sector clients. Developed and executed sales strategies that boosted market share and exceeded revenue targets. Oversaw sales forecasting, budgeting, and team performance tracking. Provided technical and commercial support to clients, ensuring satisfaction and repeat business.

• USAID Development Projects Including : FARA8,10,11 ( AMMAN area ) - WATER Projects : Pressure Management Project : Install and operate Amman Water Network with leak detection instrumentation Install and commission PRV with Pressure Management System. The Aim of that project is to monitor and control Pressure inside the network through SCADA System to Reduce the water Lost .

Managed regional sales operations for HIMOINSA diesel generators and industrial pump solutions. Collaborated with finance and operations teams to align sales strategies with company goals. Secured major accounts and successfully delivered turnkey power projects. Led cross-functional planning, budgeting, and forecasting processes. Drove team performance and customer engagement across the Western Region.

• Sales department budget preparation and implementation, in liaison with finance manage and operation manager. • Development of a strong sales team, that is target-oriented and business-driven (recruitment, training and development, performance monitoring, achievement measurement, appraisal) • Working closely with other departments (i.e.: product support, parts, workshop, F&A) to make sure that overall company targets are met. • Involved in writing/editing policies (e.g.: in-house finance policy, credit policies…etc). • Getting new business through day-to-day product sales, marketing and technical activities. • Securing, manage and developing existing key customer accounts trying to maximize profit and growth through developing new plans strategies ,long term customer relationships.

• Follow up and support our products in the market. • Dealing with different types of electrical hardware equipments. • Arrange meeting at sites with electrical and construction engineers of our customers to discuss requirements and technical support advises. • Finishing deals and contracts with our customers.