anna zhou

* Marketing & Sales for Corporate Accounts in DACH * Scripted an app add-on to automatise a marketing calendar tool in DACH, EMEA & Global * Conducted 5 scaled outreach campaigns, collected and held training on best practices * Worked on account development of greenfield clients * Gained in-depth understanding on Cloud technologies and market landscape * Represented ~100 interns in Dublin and organised events as part of Intern Social Committee

* Financial Advisory for cross border China deals * screened, created long / short lists and analysed target companies * market research for industrial and logistics industry * prepared yearly M&A summit

* B2B business development for late stage Smart Home - IoT - eCommerce startup * built a pricing and rebate model by analyzing customer acquisition costs and lifetime value * identified high-potential segments and targeted them with tailored marketing campaigns * managed customer portfolio throughout whole pipeline from acquisition to retention * supported in logistics and operations of promotions

* Strategy & Transformation consulting for engineering services of a German car manufacturer * delivered a strategic proposal of future engineering services and market trends as a result of interviews with 30 directors on current product portfolio and research * held workshops on vision, mission and change management * pitched and presented in director and C-level meetings * awarded into Connect! talent pool for outstanding interns

* Shipping, Local Commerce, ebay cities & ebay PLUS loyalty projects for Germany * created and managed a local marketplace "ebay city" with 25 sellers within 4 months: full project management including stakeholders such as local government, senior management, public policy, PR, customer support & operations; landing page design with external marketing agency; onboarding of new sellers; outreach and training program with call agents * launched fulfillment pilot in cooperation with DHL for ebay plus loyalty program (strategy & planning, market research, business case and pricing, collaboration with DHL and sellers) * extracted and analyzed data for inventory and multi-channels with SQL & Teradata * founded intern network in Berlin with volunteering, teambuilding challenges & speaker series

* Growth Hacking, Local Marketing and Analytics for Uber France, Switzerland, Austria * conducted A/B tests, funnel analyses, surveys and introduced new features to drive user acquisition, growth and product adoption e.g. doubled referral amount, up-front pricing or cash * built a model & dashboard to track acquisition costs and spend caps of paid channels * responsible for CRM, performance, influencer marketing and other promotional stunts in the regional growth and launch of new cities for drivers and riders * delivered overall marketing analytics for the team and provided customer insights based on data and analytical models (SQL, Hive, Presto, internal tools), such as attribution models for creative campaigns, dashboards, storytelling data, weekly reporting and QBRs