Al Herrera
Field Access Lead @ Pfizer
About
Accomplished leader focused on developing people, elevating performance, and driving business growth. Skilled in coaching, training, and shaping high-trust cultures. Brings strong experience in managed care analytics, reimbursement strategy, payer navigation, and cross-functional execution across Neurology and specialty care. Known for partnering with providers and accounts to streamline access, improve prior authorization outcomes, and accelerate time-to-treatment. Passionate about building processes that support patients, strengthen provider confidence, and empower field teams.
United States
Dallas-Fort Worth Metroplex
Biotechnology
Leadership Development Coaching, Healthcare Compliance, Patient Support Programs, Provider Education, Field Team Leadership, Commercial Operations, Pharmaceutical Sales Leadership, Coaching & Talent Development, Training & Development, CNS, Neurology, Cross-Functional Leadership, Time-to-Therapy Optimization, Coverage & Benefits Investigation, Access Strategy, Payer Navigation, HUB Services, Specialty Pharmacy, Payer Policy, Prior Authorization
Experience

Field Access Lead
Dallas-Fort Worth Metroplex
• Premier Club Winner 2024 — voted Most Valuable Peer by the team • Lead proactive and reactive patient access education across Neurology, Pain, IM, and Primary Care • Operations Point for developing and launching the national Patient Access Coordinator (PAC) program (50+ PACs) • Built clinic-facing access tools, including Baylor Scott & White Smart Phrases • Created the Most Valuable Peer Award for FALs in 2023 to strengthen culture and peer recognition • Training Point Lead for 2024–2025; diagnose needs and develop national FAL access training • Coach and mentor Field Access Leads across the nation to increase capability and engagement • Partner with Market Access, National Accounts, and Patient Services to resolve payer and access barriers

Leadership Coach & Trainer and Speaker
• Certified John Maxwell coach, trainer, and speaker delivering leadership development workshops • Facilitate executive coaching focused on communication, influence, and high-performance culture • Partner with organizations to strengthen leadership pipelines and enhance employee engagement

District Business Manager
Dallas/Fort Worth Area
• Top 20% in sales rank for 2020, 2021, and 2022 • Selected by VP to develop and lead the top 1% of reps through a year-long Emerging Leader Program. • National Culture & Engagement Point, strengthening collaboration, trust, and field execution across the country

Regional Sales Manager, Endocrinology & Hypothyroidism
IBSA Institut Biochimique SA / IQVIA
United States
• Recruited and built a specialty team to relaunch Tirosint across TX, OK, LA, and KC, resulting in top 25% performance • Provided field insights that informed marketing strategy and sales piece design

Area Business Leader, Diabetes & Cardiovascular
Dallas/Fort Worth Area
• Led insulin and PCSK9 team across Dallas and East Texas • Improved team ranking from #10 in 2Q to #4 in 4Q out of 45 districts in the Zone • Finished top 5% of the Region in total portfolio sales; qualified for President’s Club • Nominated to lead the Region’s Culture Leadership Team after only two months

District Manager, Pain Specialists & Family Practice, Pain Management
Publicis Touchpoint Solutions
Astrazeneca
• Drove business growth in a short timeframe with an established team of 12 representatives • Led the Oklahoma City team from #11 to #2 nationally (out of 15) within five months • Received Leadership Award for assisting with district training while completing individual onboarding

District Manager, Primary Care & Specialty, Diabetes & Asthma
Dallas / Fort Worth Area
• Recruited and built a team to launch a Type 2 Diabetes injectable • Ranked #3 nationally with 22% market share through 2016; #1 in the Region in all Incentive Compensation in 2015 • Consistently met and exceeded district sales and performance metrics • Led colleagues through leadership development initiatives that strengthened capability and team impact

District Manager, Specialty Sales, Neuropsychiatry
Dallas/Fort Worth Area
• Achieved #2 national ranking (out of 32) in April 2013 while dissolving three territories and reducing headcount from 10 representatives to 7 • Ranked #5 nationally (out of 32) with $6.3M in district sales in 2012

Professional Development Trainer, Learning & Development
West Point, Pennsylvania
• Point Trainer for U.S. Customer Centric Selling and Respiratory products across a $4B portfolio • Trained the U.S. Respiratory Sales Force live and remotely on Merck and Schering legacy products, supporting the successful Schering-Plough integration • Developed and implemented Merck’s first Cultural Engagement Program in 2010 • Created a training platform that established the Framework of Flexibility for Regional Directors

Associate Marketing Manager, U.S. Respiratory Marketing Team
Upper Gwynedd, Pennsylvania
• Appointed to a Special Assignment supporting strategic initiatives with the Respiratory Marketing Team • Received Special Achievement Award for coordinating 2S2011 Manager and Representative meetings, including workshops and leadership facilitation • Led the creation and execution of business-critical directional communications to ensure timely delivery of key field strategies

Contract Analyst, Customer Contract Management
West Point, Pennysylvania
• Counseled and advised U.S. Pharmaceuticals and MSP Managed Care Customer Managers on major contracts (Cigna, Select Health, UPMC, Aetna, Scott & White), resulting in cost savings, formulary compliance, competitive submissions, and increased sales • Analyzed HMO, PBM, and Medicare contracts for rebate payments, market share trends, formulary compliance, and submission validation • Calculated $40M+ in awards to managed care organizations with zero late payments or penalties • Delivered profitability analyses for direct and indirect contracts, driving a 20% improvement in gross-to-net on future agreements

Senior Professional Representative, USHH
San Antonio, Texas Area
• Managed sales across three territories in Respiratory, Osteoporosis, Cholesterol, Arthritis, and Hypertension, consistently driving growth • Awarded District MVP (2005) and VP Premier (2005–2007) for ranking in the top 5% nationally • Recognized for execution excellence, teamwork, and product knowledge; received stock options for outstanding performance

Account Executive
Park Infusion Care
San Antonio, Texas Area
• Led reimbursement team and coordinated home infusion services across Texas • Educated providers on coverage requirements and documentation for home health therapies • Built foundational experience in patient access, payer navigation, and reimbursement processes
Al Herrera's Contact Information
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