Al Dekin

Locus Robotics is the award-winning market leader in AMRs for warehouses. We’re trusted by the world’s leading brands, including CEVA Logistics, DHL, Material Bank, Boots UK, GEODIS, Ryder, Verst Logistics, Radial, and others, who are consistently doubling and tripling their fulfillment productivity, with near-100% accuracy. Typically, Locus customers see an ROI of 129% on average in less than six months and the deployment can be completed in as little as four weeks. The Locus solution can slide right into a brownfield site to keep disruptions to a minimum, and optimizes a greenfield site with maximum flexibility and scalability built-in.

Founding member of a new technology driven third party logistics company servicing fulfillment operations for emerging, high growth, and mid tier retailers, eCommerce companies (Direct to Consumer), distributors and web sellers. Responsible for all market facing operations including sales, marketing, partnerships and PR.

Developed and co-wrote storyline and screenplay for PLAY ON, a dramatic, sports themed feature film. Founded First Five Films, an independent production company, to produce movie. Financed production through individual investors. PLAY ON is currently available on iTunes.

Hired as the first professional sales executive for venture-backed software start-up to assess marketplace, develop and implement sales strategy, and build sales team. Worked with marketing and development teams to develop and launch first enterprise knowledge management solution offering (BrainEKP) based on TheBrain’s next generation user interface. Reported to Chief Executive Officer and Chief Markets Officer. Personally drove first enterprise sale, established key accounts and developed $2MM+ pipeline. Key accounts included GE, Joint Forces Command (Department of Defense), Eastman Chemical, IBM and Tyco Intl. Worked with Chief Markets Officer to develop and implement repeatable direct sales methodology. Hired and managed outside and supporting inside sales forces. Worked with Chief Markets Officer on messaging and product positioning. Developed and managed inside sales lead qualification and measurement processes in support of marketing campaigns and tradeshow activities.

Hired by venture development firm MassVentures to lead an early stage Internet company with a two-person development team and proprietary web-based calendar publishing technology. Responsible for all aspects of the business from concept development to exit strategy. Sold company to Anyday.com (now Palm).

First Director of Marketing for venture backed supply chain execution software company. Responsible for lead generation, PR, messaging and all collateral material. Worked closely with management team to develop go-to-market strategy and reposition company in the marketplace.

Member of large account team selling in the Insurance Sector. Three 100% Clubs and one Golden Circle award.