Alagappan (AL) Shanmugam
Head of Product | Sling and Dish Network @ EchoStar Corporation
About
I build products that don’t just launch - they scale, adapt, and drive measurable growth. With 17+ years of experience spanning EchoStar, Meta, Amazon, Visa, and Cognizant, I specialize in delivering high-impact platforms at the intersection of AI, personalization, and product-led growth. At Sling, I currently lead product strategy for personalization, MarTech, AdTech, and platform modernization. Previously at Meta and AWS, I shaped cross-app experiences, AI-driven workflows, and enterprise cloud GTM programs that have influenced millions of users and billions in revenue. My work is powered by experimentation, clarity in vision, and an obsession with outcomes. Whether it's redesigning a homepage based on content engagement data or launching secure payment tech at Visa, I thrive where complex tech meets bold strategy. I’m also a conference speaker and published researcher, passionate about helping teams build the future responsibly - especially as AI reshapes how we live, connect, and decide. Let’s build what’s next.
United States
Denver
Computer Software
Databricks Products, Product Management, Personalization & Recommendation Systems, Agile Product Development, MarTech & AdTech, Data-driven Decision Making, AI & ML in Product, Platform Strategy, Product-Led Growth, GTM Enablement, Product Leadership, Artificial Intelligence for Business, Product Growth, Product Strategy, Product Marketing, Product Operations, Academic Research, Research and Development (R&D), Generative AI, Information Technology
Experience
Head of Product | Sling and Dish Network
EchoStar Corporation
Denver, Colorado, United States
• Spearheading AI and personalization strategy across the products, increasing content discovery engagement • Leading multi-org alignment across Dish and Sling platforms • Overseeing MarTech and AdTech product evolution, enabling smarter media placement and analytics
Advisory Council Member
Products That Count
Remote
Selected to serve on the Products That Count Advisory Council, contributing expert perspectives to industry programs and initiatives that elevate product management standards and professional practice. Collaborating with fellow senior product practitioners to help shape thought leadership, professional development resources, and community-driven learning for product leaders globally.
Product Management | Strategy, Growth, Cross-App Experiences & Technology
Meta
San Francisco Bay Area
• Led strategic development of cross-app features used by millions globally • Influenced growth experiments that scaled cross-app performance across Meta surfaces • Partnered with engineering and research to drive seamless business experience integrations
Product Management | Strategy, Growth, & Marketing
Amazon Web Services (AWS)
Seattle, Washington, United States
• Delivered cloud products/services adopted by top global clients • Led roadmap for self-service configuration, boosting operational efficiency • Collaborated with marketing to align product narratives with customer value
Product Management Lead | Growth, Cybersecurity, & Payment Technology Innovations
Visa
Austin, Texas, United States
Product Management | Revenue & Billing Services
Visa
Austin, Texas, United States
Product Management | Customer Engagement, Retention, & Growth
Cognizant
Boston, Massachusetts, United States
Associate - Projects
Cognizant
Programmer Analyst
Cognizant
Research Scholar
Anna University
Education
Vellore Institute of Technology
Software Development and Management
Stanford University
Advanced AI & Decision Systems
Bharathiar University
Management Information Systems, Business Administration
Anna University
Information Technology
Alagappan (AL) Shanmugam's Contact Information
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