Akshay Kumar

> Optimising Sponsored Products, Brands, and Display campaigns through keyword research, A/B testing, bid management, and performance monitoring to lower ACoS. > Analyze data for insights, create reports, and collaborate with clients/stakeholders on growth strategies.

> Launched the industry-first “Timed Poker tournament”, driving a 20% increase in monthly active users (MAU), enhancing player engagement (improved DAU/MAU ratio and D-30 cohort retention), and boosting average revenue per user(ARPU) through increased platform time and earnings per hour > Acted as primary liaison to streamline stakeholder collaboration across Tournament, Brand Communications, Brand Marketing, and Product Marketing teams, ensuring agile and timely tournament launches aligned with targeted GTM strategies. > Developed and executed SOPs and adherence frameworks that cut campaign launch turnaround from 24 hrs to 4 hrs, enhancing user experience by enabling rapid, cohort-based targeting. > Implemented lifetime value–based(LTV) cohort segmentation for tournament offerings, resulting in fill rate improvements from 60%→95%+ and retention uplift by tournament converted players from 45 to 49% > Conducted market analysis(Pokerbazi, Adda 52), competitor benchmarking, and customer research to inform feature development; scaled tournament revenues 10x by launching relevant variants. > Drove continuous feedback loops—implemented gamification such as(badges, progress milestones, and streak rewards) and leaderboard features player ranks(wins, consistency, and performance) that boosted retention and engagement by 10%. > Led stakeholder communications with CXOs and business team; developed standardized reporting frameworks for MBR & KPIs i.e(DAU/MAU/NGRT) ensuring clear visibility into product performance and business impact > Drove real-time optimization of product features, increasing net game revenue by 2 percentage points per quarter.

> Executed over 20 comprehensive risk assessments—including fraud detection, KYC/AML compliance, and payout risk reviews—reducing fraud exposure by 30% YoY and safeguarding tournament revenue. > Identified and mitigated emerging fraud patterns such as collusion, chip dumping, and OCR KYC breaches, preventing revenue leakage of ₹1 Cr+ and improving fraud detection accuracy by 40%, significantly strengthening organisational risk resilience.

> Automated key dashboards tracking DAU, MAU, and ROI, delivering predictive insights that empowered leadership to drive growth-focused strategies. > Built and deployed Salesforce frameworks that reduced manual reporting efforts by 40%, accelerated data-driven decision-making, and enhanced operational scalability.

> Pioneered India launch of Zomato Gold (Nov’17) following success in Dubai, Sharjah, Lisbon & Indonesia, scaling partnership to 1,500+ restaurants and achieving 40% membership growth in Q4(JFM’18). > Managed a team of 20–25 employees, improving SLA adherence by 30% through escalation handling, comprehensive training programs, and process improvements. > Optimized capacity planning and curated actionable restaurant data, reducing support backlog by 25% and elevating CES scores by 20%.

> Improved guest experience by resolving escalations, achieving 20% resolution accuracy gains, and strengthening customer relationship management. > Coordinated vendors and carriers, reducing fulfillment turnaround 15%, enhancing service efficiency, and improving guest satisfaction levels.

> Delivered frontline customer support, consistently achieving >90% SLA adherence, improving loyalty, and ensuring repeat business growth. > Reduced delivery complaints 12% by collaborating with logistics teams, strengthening trust, and driving higher customer retention outcomes.