Akshay D K

Scaling up performance marketing and SEO for the newly launched ecommerce website

• Create plan, strategy and execute integrated digital marketing campaigns for key brand and product initiatives to generate awareness, engagement and conversions. • Responsible for executing and managing all digital campaigns across state by coordinating with internal creative team and agencies right from generating creatives to campaign optimization and achieving campaign KPI's. • An expert in analyzing data across past digital campaigns and identifying data trends and coming up with business strategies to improve the efficiency of future campaigns.

• Responsible for building and maintaining highly proactive,long term ,internal and external business relationships by maintaining multiple lines of communication with the customer. • Valuating multiple asset classes( equity,debt,real estate ,insurance etc) and match them with the client requirements keeping the client’s long term financial future as the top priority. • Managing a portfolio of over 400 accounts within the industries of Legal, Finance, Insurance, Real Estate, Transportation, and IT with a revenue of over 35 crores. • Improved the portfolio book size by 15% by adding more worthy family accounts through superb existing client relationships. • Coordinated the work of multiple teams within the bank simultaneosly for providing the customer with top notch banking experience. • Preparing systematic and detailed reporting on client management starting from lead generation ,pipeline management, oppurtunity funnel ,lead conversion etc.

• Designed sustainable affiliate marketing campaigns and help establish Purnartha as a brand in the equity field through identifying the right affiliates and partners. • Responsible for the complete process of customer acquisition right from lead generation to conversion. • Identified and structured new channel partnerships and succesfully forged new corporate alliances by giving impressive product presentations. • Taking product classes to sales team focusing on sales pitch and product philosophy. • Responsible for maintaining relationship with existing customers by giving them constant support and getting renewals without fail. • Working in liaison with the research team and channel partners and help them prepare secondary research reports on the financial markets. • Expert in convincing clients through explaining research philosophy and commercials.

• Creating a new Google analytics account for the firm to analyse the incoming traffic to the e-commerce site and analysing and optimising, Key Performance Indicators (KPI) such as CPC (Cost Per Click), CTR (Click Through Rate) and suggest a more focussed customer targeting. • Creating and optimising google Ad word campaigns which include specifying Ad placements, selecting target audience, selecting target specific keywords, deciding on the bidding strategy and analysing their performance. • Interviewing and recruiting freelancers and branding agencies through behance.com and upwork.com and coordinated the work of different teams towards the same branding project. • Completed a comprehensive competitor benchmarking by comparing their social media presence. • Organised many brand awareness programs like sponsoring sports events in IT parks and helped in new customer acquisition.

Worked as a market research intern, studied the problems faced by the company in the Dubai Market and suggested recommendations and also worked closely with sales team in the business development domain.

Worked as a market research intern and was an integral part of the market research team which did a comprehensive study on the Canada market.

Short term project on market research in UAE Exchange,Dubai

Participated in the national level robotics championship ROBO_ ZEST’14 conducted by IIT-Bombay and accredited by International Accreditation Organization, Houston, USA.