Akshaya Verma

Managing growth and PnL for travel categories in PhonePe.

Driving significant user acquisition and engagement across PhonePe's new products- Gift Cards and UPI International through data-driven digital campaigns, ATL campaigns, strategic partnerships, etc. leading to product growth and P&L management.

• Built marketing vertical for PaySense, onboarded tools to start marketing campaigns across SMS, WhatsApp, Push Notification, chatbots, RCS, etc. for improving top of the funnel, in funnel conversions, understanding the voice of customers, etc. • Created market strategy to improve top of the funnel and in-funnel conversion % for PaySense resulting in ~35% increase in conversion through marketing efforts using multi-channel marketing leading to ~7.5Cr monthly revenue (Aug- Sept’23) • To enhance user experience and increase engagement, mapped the customer journey across the PaySense website and mobile app analyzed the traffic and drop-offs across key stages, and came up with a proposal that can reduce drop-offs by 10% (MoM)

Streamlined and owned CRM channels-Email, SMS, WhatsApp channel and webinar channel for Clear B2B and CA businesses; defined and executed industry specific plans for Corporates (50Cr+) generating ~ 150 product demos and ~ 4Cr in pipeline (Oct’22-Mar’23) Collaborated with cross functional teams for Go to Market plan for ClearPro app version 2.0 for acquiring new CA customers which led to a 7x increase in app downloads from 30K(Sept’21) to 220K (Sept’22) Planned and analyzed data driven drip communication campaign with customer focused content strategy to increase customer engagement and preventing churn which decreased churned accounts from 38% to 31% churn accounts

Directed end-to-end marketing campaigns across channels to acquire and retain CA and SME customers, including planning of marketing communications and execution with the objective of lead generation resulting in ~ 20K leads (Jan’22-Mar’22) Conducted market research and competitive analysis, prioritized high value customers segment for targeted reach for ClearTax TaxCloud resulting in 20% increase in revenue from last year to ₹1.5Cr (April’22 to July’22) through marketing efforts

Conducted primary research on the retail environment – LEG’s, HEG’s by directly coordinating with the sales executive, found 5 key trends, identified areas of improvement and implemented changes leading to 15% increase in sales Redesigned the customer’s master database by incorporating data from sources which improved data accuracy by 20%

Market Study for HCM- Identified current market problems faced by the customers; assessed competitive landscape Customer Segmentation- Derived the target core customer segment basis the potential monetary savings opportunities

Found right keywords for 5+ client’s websites to enhance the organic visibility with proposed increase traffic to 15% for next quarter Created Web Analytics Dashboard using SEMrush for the clients to improve the website scores by 20% for improved SEO ranking

Automated 15 test cases for user actions to produce solutions for creating seamless customer experience