Akshay Durge

I am a Salesforce Marketing Cloud Developer with over 3 years of hands-on experience, currently working at Urbanfox Turnkey Solutions Pvt Ltd. I specialize in building personalized, automated, and data-driven marketing campaigns using Salesforce Marketing Cloud's Journey Builder, Email Studio, and Automation Studio. My primary domain has been Insurance, where I’ve successfully implemented multi-step journeys for use cases like New Policyholder Onboarding, Policy Renewal Reminders, Claim Status Updates, Customer Retention, and Re-engagement Campaigns. I have also worked on educational and event-based campaigns targeting different policyholder segments. Technically, I have strong expertise in AMPscript, SSJS, and Marketing Cloud Connect, enabling me to personalize content, manipulate data, and connect SFMC with Sales Cloud. I’ve managed complex data relationships across sendable and non-sendable data extensions to create dynamic content and reporting dashboards. I am passionate about combining technical knowledge with marketing strategy to deliver relevant and impactful customer experiences. I continuously strive to optimize campaign performance using A/B testing, analytics, and deliverability best practices.