Akshay Chugh

Having 14 years of sound experience in Sales,Marketing & operations in FMCD & Telecommunications sector. • Instituting & executing Business Development activities and overcoming complex business challenges using experience-backed judgment, strong work ethics and irreproachable integrity • Managing marketing excellence and distribution processes across 6 districts, 21 channel partners, and 5 Samsung exclusive stores, resulting in a turnover of INR 140 Cr • Administering sales operations, increasing sales growth and working on driving sales initiatives to achieve business goals • Creating and sustaining a dynamic environment that fosters the development opportunities and motivates the high performance amongst the team of 8 members • Managing network of Channel Partners across assigned territories for deeper market penetration & reach • Collaborating with: o Current and prospective B2B & B2C customers and Stakeholders while keeping them informed of progress and issues in order to manage expectations on all requirements and deliverables o Channel Partners to achieve growth and profit objectives by reaching potential customers who are not direct sale candidates • Optimizing inventory & supply to vendors, strategizing order to delivery & replacement cycles and achieving revenue targets • Designing and implementing retail placement adherence processes, marketing and communication blueprints, and go-to-market strategies for premium mobile launches • Ensuring proper product launch planning and execution in the market • Collaborating with NBFC partners to enhance affordability penetration and increase sales • Driving cross-functional collaboration with service & product management teams for market feedback & customer satisfaction • Leading a retail team of 11 members, providing mentoring and guidance to achieve sales objectives

Job Description and Key Result Areas; Profit Centre Objective: Managing Sales volume and operational expenditure within budget Sales Generation Activities: Planning, executing and monitoring Primary, Secondary & Tertiary recharge to achieve revenue targets. Focus on low churn and high revenue products. Focus on Low Sub base area & plan activities to hold & create more loyal customers. Emphasis on effective retail servicing, availability , penetration of product & Customer TAT Market Development Activities: Locality wise Network Gap Analysis and identification of areas for network expansion. Planning and supervising network Expansion, Retention and Development plans so as to achieve desired penetration, addressability and extraction Designing and supervising sales promotion schemes and publicity campaigns Managing MIS. Motivating sales force to achieve assigned objectives. Weekly and monthly review of sales performance and working out the action plan for all executives

Channel management Retail management Atl and Btl activity Primary,seconadry and tertiary management Market scheme enrollment

, Delhi (N.C.R) as Area Business Head Handled regions like Delhi; Handling distribution channel for Bharti Products; working as Area sales manager for Smart Phones for the Regions like Delhi (North,West & central), Noida. Handling corporate sales associate/airtel relationships centre for smart phones(Blackberry and apple i-phone). Identifying prospective business, establishing partnership and alliances, generating business from the existing accounts and achieving profitability and increased sales growth. Implementing a consistent methodology for measuring, reviewing and reporting distributor performance on an ongoing basis. Establishing and maintaining relationships with key distributor executives; enabling business growth by developing/ managing channel partners across assigned territories. Sales & Marketing Developing sales plans and solutions designed to assure achievement of the agreed to volume, market share and profit objectives. Setting-up territory goals, short term and long term budgets and developing business plans for the achievement of these goals. Business Development Conceptualising & implementing strategies for acquiring business from clients and utilising potential of existing accounts. Analysing latest marketing trends and tracking competitors' activities; providing valuable inputs for fine tuning sales & marketing strategies. Team Management Leading, recruiting, training & monitoring the performance of team members to ensure efficiency in sales operations and meeting of individual & group targets.

Worked on comparative analysis of Market share of Dentsply. Analyzed cases understand the latent needs & satisfaction level of the customers. Generated new ways of reaching to the right segment of prospects. Project During MBA Project on analyzing the positioning strategies of companies through advertisements. Study on the Motivation Level in the company to motivate the employees.