Akshata Mishra

• Content Creation & Management: Lead the creation of high-impact B2B content including white papers, blogs, social media posts, video scripts, and email campaigns. • Strategic Communications: Develop and execute effective content strategies aligned with business goals to enhance engagement and brand awareness. • Cross-Functional Collaboration: Work with internal teams and external stakeholders to ensure seamless execution of projects from inception to completion. • Client Consultation: Collaborate with clients to create tailored communication strategies that resonate with their target audience. • Social Media Management: Manage social media platforms such as LinkedIn, Glassdoor, and others to enhance brand presence and engagement. Develop and schedule posts, monitor performance, and respond to inquiries, ensuring a consistent brand voice across all platforms. • Brand Consistency: Ensure consistent brand messaging across all marketing materials and platforms.

- Collaborate with the Design Managers to conceptualise and develop strategic direct response ads.  - Produce error-free content that adheres to the partner school’s style guidelines. - Interpret creative direction and adapt points from briefs into persuasive copy concepts. - Work closely with cross functional teams to produce content that generates results. - Conduct research on courses and the topics covered in them to effectively address marketing goals and challenges across the globe. - Use digital research tools to identify search trends and create content that optimizes search results. - Debrief the team lead on the latest developments in the EdTech category, periodic competition analysis. - Simultaneously manage multiple projects and deliver within deadlines. - Take ownership; ensure completion as per documented timelines and obtain approvals for deliverables. - Keep pace with the latest trends and updates in the digital marketing landscape. - Participate in brainstorming sessions with the creative and performance marketing teams. - Analyse existing creatives and suggest improvements based on data.

I took a career sabbatical to upskill, upgrade and invest my time exploring the industry through freelance work. I also got my Lasik eye operation done in this period and took courses online to learn relevant subjects like Performance Marketing, Digital Marketing etcetera during this period. https://akshatamadhumishra.wordpress.com/

- Manage media-related queries and integrated communications. - Building and maintaining strategic partnerships with media organizations, institutions as well as government entities. - Record, Review and update the company's communication strategies. - Manage day-to-day communication both with internal departments and external stakeholders - Develop networks, effectively drafting press releases and speaking points for the founder and leadership. - Proactively ideates and executes creative outreach initiatives both for the organization and its core leadership. Evolve key messaging and communication points on behalf of different team representatives as well as leadership for key audiences - Manage media-related queries and communications - Building and maintaining strategic partnerships with media organizations, institutions as well as government entities.

- I handled the Digital Marketing, Social Media Management, Content Management (inclusive of SEO and SEM) for the firm. - I handle the internal and external communication of the organization, as well and co-ordinate with the Marketing team which is based off-shore. - I write technical blogs and articles and also prepare and present presentations, according to the niche requirement. - I support the enabling functions of human resource, talent acquisition and people management, as well. - The area coverage of my functional domain is Pan-India and Philippines region.

- I handled mid-senior, senior and executive level hiring for the firm. - I was working with the tech-startups and IT Recruitment team. - I was leading the PR & Corporate Communications team in the organization. - I have handled recruitment for startups, MNCs and legacy firms, as well.

- Worked with the Employee Engagement and Communication Department. - Worked as an HR Trainee. - Curated the "21 Days of Wellness Challenge" for the wellspace app. - Wrote 5 blogs per month. - Assisted in employee engagement programs.

Worked as a Copy Desk Editor. My job entails curating, producing and managing news based content. Have byline on the website, as well.

Reporting and writing on Economy, Environment, Gender, Education, Culture, City Administration and Events; along with their intersections etc.. I filed stories, carried out some Research Work and gave inputs. Published thrice on the front page of the Newspaper.

Wrote articles and blogs on Education, Primary and Secondary Schooling System, Childcare, Modern Teaching Methods, Intersection of Technology and Education, advisory blogs for Teachers and Parents. All blogs on the website.

A master's degree spanning two years, which involved learning about all forms of Journalism, Communication and Media. • Produced an original photo book titled 'DiS-placeD' portraying the various stages of the demolition in Kathputli Colony. • Multimedia Project on 'Plastic Pollution in Delhi' selected for Ittehad, an international commensurate between JMI and the American embassy. I chose environment as my beat and did quite a few stories on it.

• Editor-in-Chief of College Magazine "GENRE'14" • Head and Founder of the Literary Council of the College • Master of Ceremony for 'Serve My Sandwich' 2013 and 2014 • Master of Ceremony for 'Bharatiyam (2013) - Fashion Show' • Have lead and participated in teams for various Elocutions, Debates, and other Literary Events both at School and College Level • Editor of ACES (Association of Computer Engineering Students)

X: 93.2% XII: 77%