Anil Kumar Srivastava

H&V advanced Materials India P Ltd ( An India Operation) • Identify and qualify customers unmet needs and create business strategy with internal alignment between our strategic needs and those of customers • Get product approvals from leading companies of industry and convert into profitable business. • Organise,, lead and manage strategic initiatives and internal collaboration to drive new growth programmes. • Develop accurate and effective sales fore-costs based on intimate customer knowledge & market. • Create Strong relationship with customers and channel partners at both senior and mid management level • Managed sales team to ensure maximisation of sales revenue and meet set goals. Prepare annual, quarterly and monthly sales reports. Implement trade promotions by publishing, tracking, and evaluating trade spending. Liaise with marketing and product teams to ensure brand consistency. • Manage day to day relationship with customers and developing a deep understanding of their requirements and long term business strategies. • Identify and solve client issues strategically. • Team recruitment & training. Accomplishments. • Located dealers for every city for ensuring product availability in minimum possible time in most complicated territory U.P. • Developed sales team for the region in order to make better and deep Market Coverage. • Carried out successful test marketing of new products being launched by company in addition to the existing on • Successfully conducted technical seminar for Separators specially designed for E-RICKSHAW Batteries launched into market in Dec 2015, which has got well acceptance from E-rickshaw battery manufacturers. • Mapped the overseas market ,designed strategy to generate business and expanded customer base. • Obtained product approval from one of leading battery company and as on date contributing 40% sales turnover from overall of H&V India mill business. • Increased customer satisfaction level .

Directed Pan-India & SE Asia sales & operations, achieving revenues of ₹120 Cr (2007–08) & ₹100 Cr (2008–09). Opened new markets in Sri Lanka, Bangladesh & Nepal, expanding regional footprint. Managed a 50+ member team, including regional heads and channel partners. Represented India at global leadership conferences in China & Singapore.

| Siruba Machinery India Pvt. Ltd (A Subsidiary Of Kaulin Manufacturing Company Ltd., Taiwan) | Marketing Manager • Contributed significantly in generating business worth approximately Rs. 120 Crore in a year 2007-08 and Rs 100 Crore in year 2008-09. • Handled 50 team members including Branch Heads/ Area Managers/ Regional Managers along with all India based agent/ sub-dealers. • Took care of sales & marketing activities within the country as well as other South East Asian markets including Sri-Lanka/ Bangladesh/ Pakistan/ Nepal, etc. • Analysed competitors’ activities in the Market and took counter measures accordingly. Merit of continuously visiting international locations like China/ Taiwan and Singapore to attend the marketing conferences being organized by head office during launch of new products

Expanded market coverage across key Indian cities & Nepal, consistently exceeding sales targets. Spearheaded product launches, business development & channel expansion. Strengthened dealer & OEM partnerships for competitive positioning.

Expanded market coverage across key Indian cities & Nepal, consistently exceeding sales targets. Spearheaded product launches, business development & channel expansion. Strengthened dealer & OEM partnerships for competitive positioning.

| Mehala Machines India Ltd., New Delhi • Instrumental in appending top garment manufacturers to the clients list of company and managed to obtain worth more than a Crore business yearly. • Generated revenue worth of Rs 6.0 crore & Rs10.50 crore in 2004-05 & 2005-06 • Participated in various national and international exhibitions/ seminars related to trade • Successfully developed business for SIRUBA brand industrial sewing machine in the assigned areas of Delhi Jaipur, Ludhiana, Kanpur, Agra, Kolkata and Mumbai and their nearby areas. • Implemented market segmentation & penetration strategies to achieve targets for the assigned markets under the branches Jaipur, Kanpur, Agra, & Katmandu (NEPAL) New Delhi & NCR. • Recipient of awards for contributing significantly towards the growth of the company during 1999-2000, 2002-03, 2003-04 and 2005-06. • Started the company branches at 2 locations in North India including Jaipur and Kanpur as well as generated about Rs 5.50 Crores of business in the very 1st year of association.

• Maintain relationships with media vendors and publishers to ensure collaboration in promotional activities. Conduct market research and analysis to evaluate trends, brand awareness and competition ventures • Responsible for prospecting and opening new business for assigned territory and meeting sales targets established by the company. Will qualify opportunities by understanding customer needs, budgets, decision making, and competitive product

Opened new OEM accounts and business verticals. Conducted market research, trade promotions & competitive benchmarking. Supported leadership in business development initiatives.