Akira Saito

Consulting for Whiskey/Spirits/Sake/Shochu Import spirts brands and export Japanese brands

Brand management specializing in Wines & Spirits -Consulting services to Japanese wine & spirits distributors. -Shipping coordination for Japanese wine & spirits distributors. -Outsourced broad-market sales services for Japanese wine & spirits distributors. -Sourcing services for Japanese spirits & sake importers based overseas. -Market research and promotion activities. Selected accomplishments Helped releasing the following brands as their agent through distributors for Japanese market. ・German riesling wine-infused craft gin "Ferdinand’s Saar Dry Gin" ・American corn whiskey in Jar "Ole Smoky Moonshine" ・Mexican aged rum in unique bottle "Deadhead Rum" ・Inspired by Lotería card number 27, El Corazón "Sangre de Vida Tequila" is presented in a stunning, glass heart bottle. ・#1 Polish Vodka for quality & Low price "Wodka Vodka" ・Historical Old Brand "James E. Pepper whiskey" ・Join the Rye Revival "Redemption Rye Whiskey" (distributed by Deutsch Family Wine & Spirits) ・Inspired by Mexican Tradition "The day of the Death". "La Cofradia Edition Catrina Tequila" ・Multi-award winning premium Irish whiskey "HYDE" Helped releasing the following brands as their agent through distributors for Hong Kong. ・German riesling wine-infused craft gin "Ferdinand’s Saar Dry Gin" ・#1 Polish Vodka for quality & Low price "Wodka Vodka" Helped exporting Japanese whisky "Akashi whisky" to the following regions/countries as their agent. ・Singapore / Thailand / Indonesia / Malaysia ・Caribbean countries / Peru Helped developing private label Japanese whisky for customer and helped exporting to the following country. ・Australia

Responsible for all the international activities in Asia of Tequila Maracame, Tequila Don Agustín, Tequila Casco Viejo, Tequila Familia Camarena http://www.casacamarena.com/ http://www.tequilacamarena.com/

•Sales of own brand of Tequila, creating Private Brand and providing an OEM product to new customers in overseas.

・Managed total brand strategy - Over 15 brands, including the company’s primary alcoholic beverages (Import beer, Vodka, Gin, Rum, Tequila) ・Planned and executed annual marketing strategies across all media using advertising and PR/Promotion agencies. • Reported to directly to the Marketing Director and International Sales Manager. • Negotiate with the various external suppliers in domestic and overseas. (Quality, MOQ, COGS, lead time and contract)

• Managed the brand working closely with the Senior Brand Manager. (Hershey’s chocolate syrup) • Analyzed marketing activities and developed more effective promotional strategy. • Managed trade marketing and promotion developments.

• Sales of liquors, beverages, processed food products to existing and new accounts in both on-trade and off-trade.