Akhilesh Pandey

Responsible for shaping and executing Thermo Fisher’s digital search strategy, focusing on scalable optimization across GEO, AEO, and content ecosystems. The role strengthens discoverability and user experience by aligning content to user intent, improving search visibility, and ensuring critical information is easy to find and consistent across digital touchpoints. Optimizes YouTube content to improve visibility within LLM-driven and search-based discovery experiences. This includes refining metadata, structuring content for clarity and retrieval, and aligning video assets with search and generative intent, in close collaboration with channel owners. Leads technical SEO initiatives with accountability for site health, crawlability, and indexation. Responsibilities include site audits, resolving crawl and indexing issues, monitoring performance signals, and implementing structured data to improve how content is understood and surfaced by search engines and generative systems. Applies continuous analysis of keyword trends, SERP behavior, user engagement, and content gaps to inform optimization priorities across platforms. Partners with product, content, and marketing teams to ensure alignment, accurate execution, and measurable impact. Manages stakeholder communication across web and digital channels, enabling clear prioritization and timely delivery of enhancements. The objective is to enable a search-first, scalable digital ecosystem that improves visibility, strengthens LLM and search discoverability, and supports Thermo Fisher’s business goals.

• Led the end-to-end SEO strategy for Hy-Vee, enhancing the e-commerce platform’s search visibility and organic performance. • Worked closely with product, development, and marketing teams to implement SEO best practices and ensure alignment across initiatives. • Performed comprehensive technical SEO audits, resolved crawl and indexing issues, and improved site architecture to support better discoverability. • Developed and executed content-driven SEO strategies to strengthen organic traffic and support conversion goals. • Monitored key performance metrics through Google Search Console, Google Analytics, and SEMrush, using insights to shape ongoing optimization efforts. • Oversaw the quarterly URL redirection workflow, ensuring accurate indexing, deindexing, and compliance within Google Search Console. • Built and optimized SEO tools, dashboards, and reporting frameworks to track keyword performance, site health, and trend analysis. • Provided stakeholders with clear insights, detailed reporting, and performance updates to maintain alignment with business priorities and long-term SEO objectives.

• Stayed updated on market trends and algorithm changes in major search engines. • Conducted thorough site audits focusing on content optimization, crawling, indexing, site structure, architecture, and backlink profiles. • Provided recommendations for website architecture, content improvements, and linking strategies to enhance SEO rankings. • Integrated marketing plans with brand campaigns to drive demand and enhance brand recognition. • Developed dynamic SEO strategies surpassing market competitors and meeting client needs. • Tracked, reported, and analyzed website analytics including organic traffic, user acquisition, engagement metrics, clicks, impressions, Keyword and URL performance. • Optimized client sites for improved keyword targeting, URL strategies, website architecture, and content. • Collaborated with development team to implement SEO best practices on new code. • Executed on-page organic SEO strategies including keyword targeting, competitor analysis, and internal linking optimization. • Communicated project status and best practices to client-level stakeholders. • Created and executed off-page SEO strategies, including content creation and distribution, along with quality link-building strategies. Brands: Wipro, Walmart, Harman, Fosfor, LTTS, TechMahindra, ANSR, Piramal, Korcompetenze, NSEIT etc.,

• Fostered a positive team dynamic through respectful, friendly, and helpful interactions. • Guided group initiatives, assigning tasks and offering constructive feedback. Managed projects from inception to completion, demonstrating effective leadership. • Showcased a strong learning drive, consistently seeking self-improvement. • Excelled in written and verbal communication. Employed critical thinking to address challenges within tight timeframes.

• Executed SEO recommendations using established methods. Collaborated on critical SEO matters and solutions. • Enhanced organic footprint and relevant site traffic through continuous keyword optimization. Researched competitor SEO/PPC for growth opportunities. Employed strategies to boost visibility and traffic, generating performance reports and authoritative link-building campaigns. • Assessed SEO outreach goals, communicating findings to the marketing director. Managed Google/Bing tools for crawling/indexing issues. • Analyzed competitor websites and links for innovative strategies. Leveraged website analytics to enhance strategies and user experiences.

• Executed tests, analyzed data, and identified trends for optimal ROI in SEO campaigns. • Managed Google and Bing Webmaster Tools to address crawling and indexing challenges. • Investigated competitor websites and advertising links to derive insights for strategy enhancement. • Monitored and reported website analytics to drive strategy improvements. • Improved website search rankings through off-page techniques like backlink building, forum participation, and blog commenting. • Managed local citations, company listings, and Google Maps optimization for enhanced local search visibility.

• Conducted tests, analyzed data, and identified trends for maximizing ROI in search campaigns. • Managed Google and Bing Webmaster Tools, addressing crawling and indexing concerns. • Explored competitor websites and advertising links for strategic insights. • Tracked and analyzed website analytics to inform strategy enhancements. • Implemented search engine optimization recommendations as per development guidelines. • Orchestrated off-page activities like backlink building, forum participation, and infographic submission to improve rankings. • Managed local citations and Google Maps for better local visibility, demonstrating creativity, technical prowess, and persistence.