Akhil Sharma

I currently lead the Jammu Territory, driving performance through strong stakeholder engagement, targeted assortment strategy, and seamless last-mile execution. 💼 What I Do: Manage end-to-end sales operations for CPC & CSD in the entire Jammu region. Own and deliver key business metrics including Monthly Growth Plan (MGP), DSD contributions, Effective Coverage (ECO), and assortment. Coordinate a cross-functional field force of 31 to ensure excellent in-store visibility, planogram adherence, and consumer satisfaction. Lead quarterly strategic interventions (Bushfire drives) to optimize assortment and introduce new listings aligned to consumer demand. Uphold Unilever’s ethical standards in a channel prone to under-the-table practices—winning trust through transparent policies and consistent service delivery. My role sits at the intersection of strategy and execution, where the goal is simple: drive volume sustainably while elevating the brand experience for those who serve the nation.

During my trainee journey at HUL, I gained hands-on exposure across key sales channels: 🛍️ General Trade – Learned B2C fundamentals, distributor management, market approach, Shikhar app usage, and growth-driving activities. 🏬 Modern Trade Retail – Focused on in-store execution, on-shelf availability, share of shelf, promotions, and terms of trade. 📦 E-commerce – Shopper Marketing – Understood the digital path-to-purchase and visibility strategies in an evolving online ecosystem.