AKASH NIGAM

• Developed and implemented marketing strategies to promote MDF products across TV, radio, print, and online platforms. • Designed and executed ATL advertising campaigns, creating content for TV commercials, radio spots, billboards, and print ads. • Ensured all marketing materials followed brand guidelines and effectively communicated the brand’s message. • Executed branding activities for distributors, customers, and client/showroom development across PAN India, including in-shop branding, ACP, and GSB • Generated creative ideas and content for BTL campaigns that resonated with target audiences. • Representing the brand at trade shows and major industry events to enhance visibility and engagement i.e. Architects, Builder, Carpenter, Influencers. • Planned and executed 2 major campaigns during the tenure during the IPL by selecting effective media channels collectively achieving over more than 150 Million impressions. audience. • Managed the factory requirements, coordinating the creative requirements, execution of POSM materials, balancing SIH at the factory level. • Planned and executed sponsorship activations to maximize brand visibility and engagement during IPL matches with Delhi Capitals. • Spearheaded IPL campaigns and a powerful durability and strength TVC, winning Abby Awards and significantly increasing Greenpanel's visibility in the MDF category. • Managing vendor relationships, including PI/PO preparation, invoicing, and payments.

▪ Strategy development and planning of campaigns that can promote the business and generate genuine traffic (both offline and online) ▪ Implementation of the marketing campaigns right from ideation to final analysis and refinement ▪ Creating engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage ▪ Building sustainable relationships and partnerships with other key players such as vendors, advertising agencies, and creative artists as per the need ▪ Handling all the ATL/BTL activities such as TV Advertisement, Outdoor Campaign, PR & Media for PAN India. ▪ Creating engaging and informative content for the website, blog, social media, and any other content marketing channels that the business might leverage ▪ Developing and managing the marketing department's budget for the FY ▪ Executing the Branding activity for the Retails Outlets & Showrooms (In shop Branding, ACP, GSB) for PAN India ▪ Promoting our brand at trade shows and major industry-related events i.e., Electrician, Distributor, Retailers, Architects Meets & Trade Modernizations Summit. ▪ Handling all the social media platforms i.e., YouTube, Facebook, Instagram, LinkedIn by analysing the industry trends & insights in the markets.

Handling all the Marketing Activities for the Legero Lighting - ATL/BTL | OOH | EVENTS | BRAND PROMOTION | Retail Branding | Retail Marketing|

▪ Organizing various Sales Meet, Distributor meets, Retailer meets, Electrician meets, Group Market Visit at PAN India. ▪ Execution of marketing communication programs from start to finish, leveraging internal support and driving collaboration. ▪ Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets ▪ Handling all the ATL/BTL activities such as TV Advertisement, Outdoor Campaign for PAN India ▪ Handling Flagship Stores of the Opple at All India Level – A+ & A Class Outlet with coordination with the Sale Team. ▪ Handling Digital Marketing / SEO / SMO i.e., Social Media Platforms etc. ▪ Handling 11 to 12 Vendor PAN India from PI - PO - Invoicing for Marketing Activities ▪ Managing all the POSM from designing to printing it such as - Posters, Danglers, Toran, Festivals items, Pen, EstimatePads, Diary etc. ▪ Handling the Emailer Campaign with the help of the agency to support for the sales.

▪ Lead the execution of marketing communication programs from start to finish, leveraging internal support and driving collaboration. ▪ Organizing various events in Campuses & Schools of the Jaipuria. ▪ Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets ▪ Handling Digital Marketing / SEO / SMO i.e., Social Media Platforms – Facebook, LinkedIn, Instagram, YouTube,Twitter etc. ▪ Managing all the Print Media from designing to printing it such as – Banner, Standee for the events

• Awarded Appreciation Letter with PPO • Planning & distribution for the Last Mile Delivery • Recognized potential issues with inventory and quality control • Smoothly supported team activities to efficiently accomplish project milestones.

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