Kenny Yan

At Emperio Group, I lead and oversee five core areas that drive the business forward: • Marketing — Spearheading integrated marketing strategies across digital and traditional channels, from campaign planning to brand communications, ensuring consistent messaging and maximum audience reach. • eCommerce — Managing end-to-end online retail operations, including platform optimisation, product merchandising, and performance analytics to grow online revenue. • Project Management — Leading cross-functional projects from concept to execution, aligning teams, timelines, and resources to deliver on business objectives efficiently. • Business Planning — Contributing to strategic planning and commercial development, identifying growth opportunities and translating vision into actionable go-to-market plans. • Brand Growth with AI — Integrating AI-powered tools into marketing workflows to enhance content creation, data analysis, audience targeting, and overall operational efficiency — keeping the brand competitive and future-ready.

• Strategic Leadership: Orchestrate comprehensive O2O communication strategies to seamlessly blend online platforms with offline customer engagement, expanding brand reach and interaction. • Multi-Channel Optimization: Drive targeted campaigns across WhatsApp, Xiaohongshu, and WeChat, boosting conversion rates and deepening customer connections. • Digital Platform Management: Oversee end-to-end website operations—including planning and execution of revamps—to ensure a streamlined, user-centric experience. • Revenue-Driven Promotions: Conceptualize and implement integrated online sales campaigns that directly stimulate revenue growth. • Project Management: Lead Magento/OMS website development projects to enhance performance, functionality, and user satisfaction.

• Dynamic Content Creation: Produced engaging digital content by conceptualizing, shooting, and editing high-quality videos that elevated the brand’s online presence. • Website Oversight: Directed strategic website maintenance and revamp initiatives, resulting in sustained increases in online engagement. • Platform Development: Spearheaded cross-functional teams in enhancing Magento/OMS platforms, significantly improving overall online operational capabilities.

• Project Leadership: Developed and managed multi-brand e-commerce and kiosk projects from initial concept to successful execution. • Strategic Planning: Formulated go-to-market plans, open-to-buy strategies, and comprehensive budgeting forecasts to streamline operations. • Digital Promotion: Guided the development and maintenance of online promotional initiatives via the BAO ZUN platform, securing sustained brand visibility.

• Seasonal Coordination: Designed and executed seasonal schedules for trade shows and wholesale buying events, aligning with market trends and customer demands. • Operational Efficiency: Crafted strategic buying plans and efficient logistics frameworks that optimized sourcing procedures. • ERP Implementation: Played an integral role in the successful SAP Kickstarter go-live, ensuring a smooth transition and enhanced system functionality.

• Operational Oversight: Managed critical functions including buy consolidation, shipment scheduling, and vendor sourcing to support streamlined operational workflows. • Event Coordination: Coordinated logistics for high-profile events—such as the Standard Chartered Marathon Expo—to deliver flawless event execution. • Training & Support: Delivered comprehensive SAP project support and IT training, significantly enhancing team performance and efficiency.

Managed internal web store operations, improving internal communications and product accessibility.

Handled import/export logistics to streamline supply chain functions. Shenzhen office-based

Supported internal web operations, contributing to more efficient system processes.

Delivered exceptional customer service in a fast-paced sales environment.

Assisted in merchandising and warehouse operations, ensuring timely delivery and effective inventory management.