Audrey Declosmesnil

As Director of Sales, I owned national retail and distribution for a multi-brand beverage portfolio, turning white-space opportunities into sustained velocity through strategic execution and retail partnership. I blended data-driven insights with creative promotions and cross-functional alignment to secure new placements, drive sell-through, and expand brand visibility in competitive sets. ➶ Led go-to-market strategy across Natural, Grocery, and Foodservice channels, driving expansion and performance at key national retail accounts. ➶ Drove double-digit sales growth at KeHE and Sprouts by reshaping trade strategy, optimizing portfolio mix, and strengthening distributor and buyer relationships. ➶ Directed broker and distributor performance across UNFI, KeHE, and Vistar, aligning partners to performance goals, pricing, and go-to-market priorities. ➶ Worked closely with cross-functional teams to align sales strategy with key operational timelines, marketing campaigns, and financial targets. ➶ Focused on sustainable growth, brand storytelling, and increasing share of shelf in competitive sets. ✩ Portfolio of Beverages: High Brew Coffee, Petit Nectar, Oca Organic Energy, Big Easy Pop, Mighty Soda ✩

Joined CMG in its early days and played a pivotal leadership role in scaling it into a national brokerage — shaping internal systems, training new hires, and driving cross-functional operations. Later led the Western Region to $40M+ in annual sales, overseeing retail strategy and go-to-market execution for 55+ brands across Natural, Grocery, Mass, and Club channels. Promoted twice in recognition of strategic impact and leadership — advancing from Regional Sales Manager to Director of Sales, and ultimately Senior Director of Sales. ➶ Directed strategic sales planning, channel expansion, and trade optimization across RTD Beverages, Snacks, HABA & Wellness, and Refrigerated categories.
 ➶ Built and led cross-functional initiatives with brand partners and distributors to accelerate speed to shelf and improve sell-through.
 ➶ Developed pricing, promotion, and pack architecture strategies tailored to client goals and retailer requirements.
 ➶ Designed performance dashboards and sales enablement tools to boost retail execution, team visibility, and data-informed decision-making.
 ➶ Supported national launches and retail scale-up through retailer engagement, demand planning, and regional playbooks. ✩ Clients included: Olipop, Harmless Harvest, Bulletproof, Liquid Death, Lemon Perfect, Partake Foods, OWYN, Rise Coffee, Blue Stripes, Gorgie, Cove sodas, Hiyo, Weller, Heyday Canning, and more ✩

Led retail strategy across Natural, Conventional, Foodservice, and On-Premise channels for a portfolio of better-for-you and premium imported brands. Reported to the CEO and drove brand visibility, account growth, and execution across the Western U.S. Promoted twice in five years for strong performance and leadership — from Sales Territory Manager to Senior District Sales Manager. ➶ Delivered double-digit YoY growth, scaling revenue to $15M+ through strategic account development, distributor execution, and targeted in-store programming ➶ Developed and executed retailer-specific sales plans, integrating syndicated data, store-level insights, and market trends to drive velocity and distribution ➶ Secured national authorizations for Evian and Volvic at Sprouts, earning executive recognition from Danone NA’s and expanding their footprint in a high-priority retailer ➶ Led early club channel strategy by tailoring pack architecture, pricing, and promotional strategy to align with Costco’s operational model and margin requirements ➶ Managed and coached Territory Sales Managers to strengthen field execution, improve shelf presence, and accelerate velocity across key accounts ✩ Brand Portfolio included: Evian, Volvic, GoGo squeeZ, Steaz, Belvoir, Qure, La Mère Poulard, Lucien Georgelin, Saint-Géron, Apollinaris, Selters and other premium natural and imported brands ✩

Drove regional sales and account growth across Natural, Conventional, and On Premise channels, expanding retail penetration for a 15+ brand portfolio in the natural and better-for-you space. Consistently exceeded territory goals and was promoted within 18 months to lead West Coast expansion. ➶ Expanded footprint and accelerated sell-through by opening new accounts, growing shelf space, and strengthening relationships with key buyers and distributors. ➶ Executed market-specific sales plans, optimized territory coverage, and ensured strong in-store execution to drive performance. ➶ Delivered actionable market insights and sales feedback to brand partners — identifying whitespace, influencing pricing and promotion tactics, and informing broader go-to-market strategy. ➶ Activated local marketing and sampling programs to build brand awareness and drive incremental velocity. ➶ Recognized for consistent outperformance and cross-functional collaboration — earning promotion to District Sales Manager on the West Coast.

Contributed to the development, launch, and performance tracking of new mobile offers within a fast-paced telecom environment — supporting national marketing initiatives and sales enablement. ➶ Supported go-to-market strategy for new phone plans, including pricing, positioning, and promotional rollout. ➶ Participated in the development of the annual marketing plan and analyzed sales data to guide strategy and optimize performance. ➶ Collaborated on 360° communication campaigns and created marketing collateral to support brand visibility and retail activation. ➶ Led competitive benchmarking and developed training content to equip sales teams with messaging and counter-arguments. ➶ Conducted qualitative and quantitative research to assess customer behavior and inform offer optimization.

Supported the development and rollout of EMEA-wide go-to-market strategies for high-profile licensed and original IP titles. Worked closely with North American and global marketing teams, product developers, and first-party partners (Nintendo, Microsoft, Sony) to align on global direction and lead the adaptation of launch strategies across European markets in coordination with local country teams. ➶ Contributed to product positioning, messaging, and global launch strategies ➶ Coordinated marketing efforts with EMEA subsidiaries and U.S. teams to align campaign execution ➶ Developed marketing and promotional toolkits for global use, including media, digital, and point-of-sale assets ➶ Collaborated with product development and first-party partners to track project milestones and asset delivery ➶ Conducted competitive analysis and performance tracking to support campaign optimization ✩ Worked on a portfolio of major franchises including Assassin’s Creed Brotherhood, Just Dance, Prince of Persia, Tom Clancy, CSI, Shaun White Skateboarding, and Scott Pilgrim vs. The World ✩

Supported international PR strategy and campaign execution for Ubisoft’s Games 4 Everyone division, working across EMEA territories to coordinate press efforts and maximize brand visibility. ➶ Helped develop international PR strategies, media plans, and press kits for new title launches ➶ Organized press events and ensured delivery of marketing assets aligned with key milestones ➶ Coordinated EMEA PR managers' workflows and consolidated activity reports ➶ Drafted press releases, internal reports, and executive presentations ➶ Conducted market research on trends and competitor campaigns across casual gaming ✩ Managed PR initiatives across a diverse portfolio, including major franchises such as Assassin’s Creed, Just Dance, Rabbids, James Cameron’s Avatar, Teenage Mutant Ninja Turtles, CSI, and casual and licensed titles such as Imagine, Léa Passion, Petz, Shaun White Snowboarding, Cloudy with a Chance of Meatballs, and Might & Magic: Clash of Heroes ✩

Supported the Events division of a full-service communications agency known for its cross-disciplinary model—bringing together media strategy, corporate advertising, PR, shopper marketing, and experiential campaigns under one roof. Focused on B2B event execution while contributing to strategic planning across multi-channel client activations. ➶ Coordinated B2B event logistics from planning to on-site execution, ensuring smooth delivery across timelines and budgets ➶ Contributed to strategic proposals and RFP responses by translating client briefs into actionable concepts ➶ Collaborated with creative, production, and logistics teams to align internal workflows with client expectations ➶ Supported client relationship management and day-to-day coordination across multiple projects ✩ Clients included: Lancel, Tomtom, Régus, Walt Disney, Boucheron, Mercedes, Warner Bros, Mattel, Cap Gemini, UPSA, and more ✩

- Sept-Dec 2011: Majored in Marketing & International Brand Management. - Sept-Dec 2010: International Semester, Haskayne School of Business, Calgary, Canada - 2007-2010: Master 1 – Grande Ecole Program