Ajinkya Deshpande

Senior Business Development Associate-Franchise @ Delhivery

About

Every brand has a unique story waiting to be told. My journey into marketing began with a simple curiosity—how do businesses truly connect with people? This passion led me to Mahindra Truck and Bus, where I conducted market research for the Cruzio School Bus campaign. Engaging with over 200 schools across Mumbai sharpened my analytical skills and deepened my understanding of consumer behavior. At GlaMate, as a Social Media Marketing Intern, I led influencer onboarding and marketing campaigns, managing over 30 influencers. This initiative boosted brand recognition by 25% in just five months. Seeing strategic partnerships drive real impact was a game-changer for me. During my time at Dialogues Media as a Digital Marketing Intern, I created digital strategies that increased brand visibility across multiple platforms. The result? A 30% jump in audience engagement. These experiences reinforced the power of data-driven storytelling—turning numbers into compelling narratives that drive action. Beyond work, I serve as the CEO of Business Chaupal, where I focus on building community connections through innovative business solutions. I also volunteer for initiatives that support education and entrepreneurship because I believe in giving back to the community that shapes us. If you’re looking for fresh marketing perspectives or want to collaborate on data-driven storytelling, let’s connect! You can reach me via email—I’d love to explore new opportunities together. Skills: Market Research Consumer Insights Digital Marketing Strategy Influencer Marketing Data Analysis Brand Building

Country

India

City

Mumbai

Industry

Higher Education

Skill

Account Management, Relationship Building, Negotiation, Market research & analysis, Lead Generation, Customer Relationship Management (CRM), Leadership, Cross-functional Team Leadership, Market Research, Sales, Territory Management, Sales Management, Territory Planning, Territory Analysis, Territory Mapping, Data Management, Language Teaching, Mentoring, Teaching, Internal Communications

Experience

Senior Business Development Associate-Franchise

Delhivery

2025-4 - Present · 1 yr 6 mos

Mumbai, Maharashtra, India

• Driving franchise growth for Delhivery in Mumbai as a Senior Business Development Associate. • Leveraging market insights and strong relationship-building skills to identify and onboard high-potential franchise partners from existing logistics and courier businesses. •Committed to expanding Delhivery's reach and enhancing its service capabilities through strategic collaborations.

Market Research Intern | Market Analysis, Sales Strategy, and Data-Driven Insights

Mahindra Truck and Bus

2024-4 - 2024-9 · 6 mos

Mumbai, Maharashtra, India

Key Accomplishments: Conducted in-depth market research by visiting 200+ schools in Mumbai, gathering actionable insights that directly shaped the strategic direction of the Cruzio School Bus campaign. Designed and implemented targeted sales strategies through direct engagement with school principals and transport managers, generating a 35% increase in potential sales opportunities during the internship. Partnered with internal teams to refine brand positioning in the education sector, improving outreach effectiveness by 40% through data-driven marketing adjustments. Analyzed school fleet operations and purchasing behaviors, providing critical insights that optimized targeting strategies and enhanced market penetration. Built and nurtured relationships with key decision-makers in the transportation industry, expanding partnership opportunities by 20% to strengthen future sales efforts.

Social Media Marketing Intern | Influencer Marketing, Digital Strategy, and Brand Awareness

GlaMate

2022-2 - 2022-6 · 5 mos

Mumbai, Maharashtra, India

Key Accomplishments: Led the onboarding and management of 30+ influencers, executing strategic campaigns that drove a 25% increase in brand recognition within five months. Conducted daily outreach to 100+ influencers, negotiating partnerships that resulted in a 15% boost in audience engagement and expanded brand reach. Developed and optimized data-driven digital marketing strategies, improving campaign ROI across multiple social media platforms. Designed and executed content marketing strategies tailored for the e-commerce sector, elevating brand awareness and strengthening competitive positioning in a highly saturated market.

Digital Marketing Intern | Social Media Strategy, Data-Driven Campaigns, and Brand Positioning

Dialogues Media

2021-6 - 2021-8 · 3 mos

India

Key Accomplishments: Developed and executed comprehensive digital marketing strategies, increasing brand visibility and driving a 30% surge in audience engagement across multiple platforms. Led a team in crafting innovative social media campaigns that aligned with client objectives, achieving a 25% increase in audience reach through targeted content and branding initiatives. Leveraged data analytics to inform marketing strategies, resulting in a 40% improvement in campaign performance metrics compared to previous benchmarks. Collaborated with cross-functional teams to ensure consistent messaging across digital channels, fostering a strong and cohesive brand identity.