AJ Casella

Head of Growth @ Algae Cooking Club

Country

United States

City

San Francisco Bay Area

Industry

Marketing & Advertising

Skill

Social Media, Social Media Marketing, Marketing, Event Management, Leadership, Event Planning, Sports Marketing, Microsoft Excel, Microsoft Word, PowerPoint, Advertising, Facebook, Marketing Strategy, Nonprofits, Business Ideas, Fundraising, Managing Agency Relationships, Media Strategy, Integrated Marketing

Experience

Head of Growth

Algae Cooking Club

2026-7 - Present · 3 mos

Advisor

Algae Cooking Club

2024-6 - 2026-7 · 2 yrs 2 mos

Digital Marketing & Growth Consultant

2024-4 - Present · 2 yrs 6 mos

Helping agencies and early-stage companies with go-to-market strategies and growth marketing

Director, CRM & Performance Marketing

Williams-Sonoma, Inc.

2024-11 - 2026-7 · 1 yr 9 mos

San Francisco Bay Area

Director, Growth Marketing

meati™

2022-1 - 2024-3 · 2 yrs 3 mos

Led growth marketing and direct-to-consumer strategy, helping to introduce a new animal-free protein made from MushroomRoot to the palates of new consumers. I built and managed a team that developed and executed the go-to-market strategy for the successful launch of the meati brand in both retail and DTC channels. I led efforts across all consumer lifecycle touchpoints, organic channels, and paid advertising investment strategies to drive brand growth. Within a year of launch, we achieved significant DTC revenue growth, over 20% brand awareness, and secured a top 3 category share with our core retailers.