Ajay Yadav

Role:- Lead Rajasthan’s renewable energy advocacy, overseeing strategy and collaboration with government and industry stakeholders. Drive policy decisions, resolving disputes as final authority in governance meetings. Empower solar industry growth through stakeholder engagement and innovative business models. Responsibilities:- As a President, my role is to control and supervise the Governing body and manage the affairs relating to the association. I am committed to work in conjunction with and support all stakeholders for the growth and betterment of Renewable Sector.

Proactively managing Energy (SOLAR) business and manage P&L to meet objectives of Solar Division of Wattscore. The role includes:- Operational Management & Day to day Leadership - Guiding the organization as it moves into the next phase of growth and strategy. - Work closely with the Top Management to create & implement the strategy,mission and goals. - Implementation of strategic communications, policy, finance, marketing and technology agenda. - Developing and leading a high performing professional team to carry out the organizations objectives. - Engaging and developing strong relationships with key industry stakeholder groups. Operations Management - Develop, implement and manage a business and financial plan that will provide stable sources of revenue to support short-term and long-term organizational goals. - Attract, retain and develop high performing professional staff to execute objectives and strategy.

Board of Studies functions will include framing the content of various courses, reviewing and updating the content from time to time, introducing new courses of study etc.

Responsible for PAN India Business Development for Solar Modules, Gried Tied Inverters, EV charging and Energy storage.

Performing Areas:- Rooftop Solar PV, Solar O&M, RESCO Model, Off-Grid . Heading Solar Business for Rajasthan with Complete P&L Responsibility. . Start business vertical from scratch which includes responsibility of all functions including but not limited to New Business Development, Sales/Marketing and Successful delivery of all the projects comprising of complete planning, implementation, execution of project(s) and Revenue Realization. . New Solar Business Development - Tendering & Retail Sales Opportunities in terms of Sales, New Account Development and Customer Development. .End to end responsibility of project execution and will be responsible to develop goals, motivate the team, delegate work and overcome all obstacles. .Identifying & developing JV Partners as well as Quality Vendors/Supplier/Sub-contractor/Channel Partner base for cost effective and timely procurement of materials, spares and consumables at favorable terms and subsequent execution by sub-contractors on sites to ensure smooth business operation with expected profitability. .Protect the value of Company by driving the consistent use of our established processes and controls to manage risk. .Complete control of co-ordination with Customers, Project Management Team, Vendors & Sub-contractors to ensure 100% OTD (On time delivery). .Develop MIS and analysis of market data and competitor analysis. . Revenue Realization.

Performing Area: ‐ Demand Response, Energy Management, Open Access • Involved in Concept Preparation for Pilot Project, Market Design for Large Scale DSM‐Bidding, Regulatory advisory to JVVNL(Utility). • Market survey comprising of industry visits, customer meetings/interviews, process study, load pattern analysis for DR and feasibility study for solar installations. • Regulatory, techno‐commercial, market study, client interaction, techno‐commercial offers, negotiations & project management for solar PV. • Customer Education, Selection and Enrollment. Baseline & incentive settlement mechanism finalization. • DR server set up at Data Centre & modem installation at customer site in co‐ordination with Discom. • Discussion and negotiations with vendors and contractors. • Inputs to software development team for DR software development. • Monitoring of DR event and preparing the analysis report for stakeholders. • Advisory services to customers and develop operational strategy for them to participate in DR. • Developed the concept of Energy Management Solution (EMS), a web‐based real‐time load monitoring & analysis solution for open access consumers and develop the market for EMS in Rajasthan & Haryana. • Strategic tie‐ups with other entities to expand our offerings in Energy Management. • Consultancy services to open access consumers for optimum bidding in power exchange

Performing Areas: Power Sector Automation and R-APDRP Product Basket Handling: -SCADA/DMS/EMS, RTU, SAS •Demos, presentations, pilot projects & participation in expos to create brand image for DFE. •Educate customers about our products, experience & strengths to increase their confidence in our capabilities. •Work closely with nodal agency (PFC) for empanelment as SCADA Impentation Agency for R-APDRP. •Build and manage strong relationships key people from utilities & consultants etc. •Got our products tested from ERTL & CPRI as per customer requirements & to register ourselves as approved vendor with Utilities/End Users. •Work closely with DFE’s China team for any assistance in technical, commercial or market information as required by them to develop solution especially for Indian Market.

Performing Areas: Power Sector Automation, Smart Grid, R-APDRP Product Basket Handling: -SCADA/DMS/EMS, SAS •Develop & manage relationships with potential stake holders in R-APDRP projects in diff utilities, consultants and nodal agency (PFC). •Organized presentations and demonstration to create a brand image for DFE-ICSA consortium. •Work closely with tendering and engineering teams to complete the tendering process on time. •Conducted site surveys of project areas to understand the intricacies, before bidding. •Monthly/ weekly report and plan on how to perform to achieve the targets.

Performing Areas: Power Sector Automation and R-APDRP Product Basket Handling: -DCS, PLC, SCADA/DMS, RTU, SAS. • Maximize all sales opportunities to increase booking and sales figure in northern region. • Prepare the product and solution wise sales target for the year based upon realistic opportunity assessments and work hard to achieve the same. • Develop relationships with existing and new customers and actively pursue opportunities to expand the business. • Drive complex sales cycles from initial contact thru deal closure & revenue collections. • Keep up-to-date knowledge of the industry as well as the competitive posture of L&T and identify growth areas geographically and by product or market sectors. • Co-ordinate with Nodal Agency (Power Finance Corporation), Customers (Discoms, Utilities) and IT- Consultants for R-APDRP.

Performing Areas: Power Distribution Automation especially AMR System. • Carried out research to find the targeted clients and their needs and prepared marketing plan and strategy based on the research to harness the market. • Interacted with Potential clients, understood their needs and educate them of new regulations by Maharashtra Electricity Regulatory Commission and how they can benefit from them. • Prepared and performed the client presentations and prepared the techno-commercial proposal as per their needs. • Prepared the plan of action and budgetary estimates for the Pilot projects in distribution areas. • Co-coordinated with clients, technical team and contractor and assist them in the successful commissioning of projects.

Regulatory Framework in Power Sector Clean & Alternative Source of Energy Distribution Automation and Smart Grids Power Pricing & Power Purchase Agreements Energy Conservation & Audits Energy & Business law Global Power Business

Won various awards in the cultural as well as sports activities.