Ajay Maharaj

Co-founder & CMO at Blooprint (https://www.blooprint.in/) We're Blooprint, your go-to for rocking your brand online – Flipkart, Amazon, you name it! With 30+ years in e-commerce, we've been everywhere from Manager to Senior Management at Flipkart and Amazon. We're experts in building brands, perfecting shopping experiences, and acing digital marketing. What sets us apart? We're not just experts; we're your partners. Trust us; we've got stories, from launching brands to scaling them up. Urban Armor Gear, Awenest, Natures-Island, Raegr, Doobidoo, Wonderize and more trust us. Our clients, like Winston, Deciwood, Seed Paper India, and Sippline, even wowed on Shark Tank India! 🦈 Our mission? Simple. We're here to make sure you own the online marketplace. And guess what? We just launched Blooprint Academy, spilling all the secrets to prep pros for kick-butt careers in the digital world.

My current role involves: >Drive analytics for Search , Merchandising & Recommendation of Mobile Accessories Category. Search: -Rich Search Ranking - Implementation of widgets in search page to help the customers to find relevant products and thus improving the click rate and conversion of search queries. -Understanding trending queries in different categories to help relevant consumers take actionable insights. Merchandising: -Identifying top performing merchandising cards during event like Big Billion Days and supporting the business in making data driven decisions. Recommendation: -Attach Products : Provide analytical insights in identifying the best set of products that go together. >Establishing Selection Design Framework for all major sub categories. >Improving customer experience through revamped catalog and discovery, potentially resulting in conversion improvement. >I have also been a key part of data driven decision making.Involved in identifying business metrics and gathering the relevant analytic data requirements. >Working with the tech teams to ensure data capture, data quality and to drive analytics reports.