Ajay Bharti

- Gap analysis to identify the key areas of development. - In-depth analysis of all the cost lines to reduce the overall cost. - Identify the process automation to improve the overall profitability of the product. - Creating robust Policy & procedures for each of the processes to improve productivity.

- Responsible for P&L for all the Card products. - Launching new products to improve new acquisition and customer value proposition. - Customer life cycle management to create a profitable portfolio. - Building robust business strategy to improve customer acquisition and profitability. - Improve customer E2E digital journey. - Liaising with Sales team to drive new sales to meet business targets. - Ensuring all policies, processes, product and practices are complied with the guidelines, legal, compliance and other requirements. -Improve operational efficiency & processes to mitigate Operational risk.

Responsible for P&L for Card business including Credit, Debit & Multi-currency prepaid & creating a forward-looking business strategy to improve business profitability. The impact on card business with the change in payment ecosystem and Fintech companies. Helping in creating campaigns for acquisition and increase spend, Cross sell & pro-active retention. Profitability analysis for Co-brand products and negotiation to reduce cost. Business risk & fraud trend analysis and creating robust rules to mitigate risk. Key responsibilities: • E2E Digital platform for new acquisition. • Implementation of new product. • Regulatory compliance • Authorization optimization for Credit, Debit and Multi-currency prepaid Cards. • Implementation of 3DS 2.0 and Risk based authentication for CNP transactions. • Fee income optimization • Card Budget management

Handling Card business strategy, New product, Regulatory compliance and P&L with Head of Cards. Key responsibilities: • Prepaid rules for Saudi market: Worked with SAMA & other banks to draft business rules for Prepaid products. • P&L: Managing P&L to meet business targets. • Card Budget management • Regulatory compliance. • Fee income optimization • Digital Payments: Implementation of mada pay and ApplePay. • MasterCard Issuance: Successfully production setup of MasterCard issuance business. • E- commerce Acquiring: Implementation of e-commerce acquiring. • KPI’s: Monitoring key performances in the unit and working on meeting business targets.

Managed Card issuance operations (Credit, Debit & multi-currency Prepaid Cards), POS and ATM acquiring business, Risk and Project management during my stint. Key responsibilities: • Fraud Monitoring – Analysis of customer behavior, decline transactions, country specific analysis using Visa Advance authorization (VAA) and Visa Risk Manager (VRM). • Authorization – Risk based authorization for Credit, Debit and Prepaid products. • Chargeback – Improving chargeback efficiency and customer dispute handling within timeframes. • Card production – Maintaining TAT for all the card production centrally and supporting branches for de-centralized setup for all Card types. • Settlement and Reconciliation of Visa & MasterCard. • Accounts Maintenance & Branch co-ordination – Supporting branches for supporting key clients and blank card inventory replenishment. • RCSA & KRI’s: Operations risk management for Card business. • New Card Management system: Migration of Card management system for Credit Debit and Prepaid cards. POS Acquiring: Visa, MasterCard and SPAN certification. Implementation of Positive interchange. • Fraud Monitoring / Visa Advanced Authorization (VAA) & Visa Risk Manager (VRM) – Implementation of VAA/ VRM system to monitor and control high risk transactions on Debit and Credit cards. • MIS and Reporting – Daily, Weekly, Monthly and Quarterly reporting of Key indicators like Gross Income, Authorization trend, card issuance, fraud trend for all stakeholders.

• Developed key business metrics for Customer Service Operations, which includes productivity, Quality targets and headcount rationalization. • Managing Customer Disputes & Chargebacks. • Handling Priority & VIP team (Escalations from Reserve Bank of India, Ombudsman, CEO & President). • Managing Customer Retention and creating offers for customer retention. • Implementation of Loyalty engine for SBI Cards. • Had closely worked with TATA cards for loyalty solution.

• Handling all Insurance product for Life and Non-life insurance products on Card to achieve business income targets. • Defined, Tracked and Improved Kay metrics for all operations activity. • Launch of Bill payment & secured cards.

• Implementation of yearly Visa compliance mandates. • New product launch for the new banks such as Credit Card Issuance, Debit Issuance, Acquiring, Prepaid products, Corporate cards, helping banks to identify the area of improvement, market survey & Spend trend analysis. • System setup of Dual Message system (Base-1 and Base-II) and Single Message System (SMS). • Migration of Edit Package from DOS to Windows. • Visa money transfer implementation. Risk & Fraud • Regional Card Design administrator, which includes review & approval of all new & existing card designs for. Co-ordinate the card manufactures requirements. • To help the members in improving authorization to improve bank profitability. • Negative Merchant Administrative System (NMAS) support for Acquiring business.

• Day to day Card operations & transaction processing. • Short term market borrowings i.e. Commercial Papers, ICD’s, Cash credit etc to maintain cost of funds. • Dispute management for the entire Issuing business of SBI Cards.

• Day to day Card operations & transaction processing for POS Acquiring. • Dispute management for Acquiring business.