Aj Moriarty

Global Role Outline: • Key conduit driving market place expertise+insight to inform global line relevance • Cascade global category initiatives to ensure brand consistency within the region • Underpin seasonal objectives with clear use of Product Management tools (SCO productivity, weighted intake margin, % newness etc) • Extend CCC global reach through central brand collaboration • To be viewed within the business as the Regional Product go to, covering consumer, competitor+marketplace Regional Role Outline: • Own product related regional planning+objectives in-line with the BRM • Provide leadership for all regional Product creation across Design+Development for CCCBranded+Licensed Elite Range builds (NSWRL, NZ Warriors, NRL Kangaroos, NSW Waratahs, NZ Black Caps, NMFC) • Supplement global line adoption with measured regional SMUs • Bring commercial focus to decision making+product range building • Owner of category analysis, historical data+leverage to inform decision making • Develop tactical activities to enhance the brand (Value & Brand consideration) • Develop a World Class team by driving best practices, inspiring a culture of creativity+leading by example Product Creation / Product Management: • Focused on delivering brand-enhancing initiatives that deliver against strategic growth • Brand champion that can incorporate regional assortments against global brand initiatives • Give leadership+guidance on product management best practices to embed a commercially responsible culture • Develop regional seasonal assortment strategy in-line with OGSM fiscal metrics. • Ownership for the overall seasonal range framework that considers SCO metrics & optimises gross margin return. • Incorporates data analysis to underpin decision making throughout Product Team. • Owns+cascades targets/metrics to ensure visibility is maintained throughout season. • Screen regional SMU process to ensure effective, productive and brand relevant opportunities are identified.

New Zealand Rugby Portfolio Product Creation: All Blacks, Super Rugby, National teams incl. All Blacks 7s, Maori All Blacks, NZ Womens 7s -Manage and achieve annual sales and margin growth vs. budget across sales channels (Wholesale/Retail/Ecomm) -Utilise category analysis to develop & implement profitable and commercial product assortments & Go To Market (GTM) strategies -Identify new growth opportunities within category portfolio and demonstrate the implementation of strategies to drive opportunities into new / existing channels -Adhere to category efficiency targets -Lead the Licensed Rugby GTM process (internal and external stakeholders) -Development of Player and Retail product assortments -Management category critical path -Management of product briefing, design, development and sign off process -Lead product feedback -Product testing and marketing -Cross functional collaboration to ensure alignment of Licensed Rugby category plans and appropriate leverage of local/global owned New Zealand Rugby assets.