AJ Mazza
Senior Director, Brand Strategy and Communications @ BetMGM
-
United States
Marketing & Advertising
iGaming, Special Events, External Communications, Integrated Media, Creative Direction, Budget Management, Strategic Initiatives, Long-term Customer Relationships, Growth Marketing, Customer Advocacy, Corporate Marketing, Analyst Relations, Marketing Leadership, Subject Matter Experts, Financial Responsibilities, Field Marketing, Campaign Effectiveness, Brand Strategy, Interactive Advertising, Broadcast
Experience
Senior Director, Brand Strategy and Communications
BetMGM
Jersey City, New Jersey, United States
Oversee the team responsible for our brand strategy, marketing communications, brand ambassadors and our player research and insights.
Director, Brand
BetMGM
Jersey City, New Jersey, United States
Board Member - Sports, Entertainment and Culture Board
Brand Innovators
The Brand Innovators Sports, Entertainment & Culture Board focuses on advancing the ways brands engage with consumers through sport, entertainment, and cultural storytelling. The board works collectively to share perspectives, surface new opportunities, and champion innovative strategies that shape how Brand Innovators can help marketers achieve great success
Director, Marketing - Fintech Portfolio
Intuit
Plano, TX
Led marketing for the Intuit Fintech Portfolio (Payments, Lending, Banking, Bill Pay, Crypto) cutting across Turbo Tax, Quickbooks, CreditKarma and Mail Chimp. Oversaw GTM team responsible for new product launches, monetization and business unit P/L
Managing Director, Internatonal Marketing
TD Ameritrade
Southlake, TX
Launched TD Ameritrade in Singapore, Hong Kong, and China. Responsible for media, creative, PR, digital, and social.
Managing Director, Marketing Strategy and Content Partnerships
TD Ameritrade
Southlake, Texas, United States
Oversaw the retail marketing strategy team, offers and promotions, agile marketing, and content strategy and partnerships. Launched the first OTT streaming financial news network, TDAN, in the category. As well as strategic relationships with ESPN, TED and American Airlines.
Director, Marketing Communications
TD Ameritrade
New York City Metropolitan Area
Vice President, Account Director
Grey
New York City Metropolitan Area
Led E*TRADE account responsible for shepherding the iconic Super Bowl ad winning E*TRADE Baby brand campaign
Account Padawan
FCB Global
New York City Metropolitan Area
Cut teeth in advertising, while advancing through the ranks. Managed creative strategies + media plans across diverse agency network: sports, financial, CPG + technology: Computer Associates/CitiCards/MetLife/Cablevision, NJ Nets
Education
North Carolina State University
Business Administration and Management - Marketing
School of Visual Arts
Commercial Production for the 21st Century
Studied budgeting, scheduling, storyboarding, casting, costuming, set design, shooting and editing, recording and mixing, to the completion for on-air release.
AJ Mazza's Contact Information
Phone
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