aive hiiepuu

partner and leading consultant

About

Key qualifications:  More than 15 years of experience in management of communication campaigns ( ca 100 different communication projects since 1999).  Experience in working in consortium, strategic planning and development of PR strategies.  Experience in working with different target groups, handling internal and external communication, development of PR strategies and implementing the tactics.  15 years of experience in organizing different events, training courses, seminars, press events etc.  Long-term experience in lecturing in marketing and integrated communication Specialties: Strategic PR management, Marketing Communication, Pharmacy Communications

Country

estonia

City

estonia

Industry

public relations and communications

Skill

marketing management, crisis communications, social media, press releases, media relations, blogging, corporate communications, strategic planning, strategy, reputation management, management consulting, entrepreneurship, internal communications, marketing, event management, change management, training, social media marketing, management, project management, public relations, marketing communications, strategic communications, marketing strategy, copywriting, communications planning

Experience

front office manager

hotel viru

1995-1 - 1997-1 · 2 yrs 1 mo

advisor on pension system reform public relations strategy

eu advisory group to the republic of armenia

2009-4 - 2010-7 · 1 yr 4 mos

The goal of the project was to map current situation, create PR strategy, set up consortium from public and private companies, work out tactical plan and prepare pension reform PR implementation plan for 2014. Position and responsibility: Team Leader. Main duties included developing integrated communication strategy for the Pension Reform PR campaign, coordination and management of the consortium and reporting to EU.

marketing manager

audentes school

1997-1 - 2001-1 · 4 yrs 1 mo

Participation in planning strategic development of Audentes Business School. Planning and execution of internal and external marketing communication. Monitoring of the market situation, creating training courses to meet adults needs in vocational education. Also performed general office management duties.

leading lecturer of the communication development program

estonian business school

2004-1 - 2010-1 · 6 yrs 1 mo

lecturer

ebs executive training centre

2002-1 - 2010-1 · 8 yrs 1 mo

* Lecturer, sales and marketing courses. * Leading Lecturer of the Marketing Development program. * Leading lecturer of the Communication Development program.

account director

hill+knowlton strategies

2001-1 - 2005-1 · 4 yrs 1 mo

Director of Marketing Communications Team, coordinating projects, creating communication strategies and PR tactics, implementing campaigns, clients relationship monitoring.

partner and leading consultant

pr concept

2005-8 - Present · 21 yrs 2 mos

* PR Concept design Marketing and PR strategies * PR Excellence Awards: * Best PR project in 2014 (Kosmos IMAX cinema launch in Estonia) * Agency of The Year 2014 * Best PR project in private sector (Launch of HPV vaccine). * Best consumer PR award on Pan-Baltic level (Tetra Pak juice campaign) * Best PR project in Public Sector and NGO (Innovation Year) * Special award for outstanding PR (Elderly Festival)

member of the board and president

estonian public relations association

2005-1 - Present · 21 yrs 9 mos

Estonian Public Relations Association (EPRA) is a professional association that was founded in 1996 as an umbrella organisation for public relations practitioners in Estonia. www.epra.ee