Aishwarya Patel

▶ Digital Marketing Consultant for the Asia Pacific markets, offering strategic direction across digital channels to empower frontlines. ▶ Leading Global Paid Social Media Strategies, optimizing cross-platform campaigns to drive measurable outcomes and maximize ROI. ▶ Driving Demand Creation and Customer Retention Initiatives by collaborating with marketers across all markets to craft tailored strategies that boost customer loyalty and engagement.

▶ Developing and executing digital marketing strategies to enhance brand visibility and drive engagement across multiple social media platforms. ▶ Managing social media accounts, including content creation, scheduling, and performance analysis to optimize reach and interaction. ▶ Overseeing day-to-day paid media operations, including campaign planning, execution, budgeting, performance tracking, and optimization, ensuring alignment with CitiusTech’s business objectives. ▶ Managing a quarterly digital advertising budget of $100,000, optimizing expenditures across channels to achieve a 25% reduction in cost per acquisition. ▶ Collaborating with cross-functional teams to develop integrated marketing campaigns aligned with business goals and target audience preferences, while also driving lead generation initiatives that delivered a 15% increase in qualified leads. ▶ Conducting market research to identify trends and insights, informing targeted campaigns, and enhancing customer engagement, while maintaining up-to-date knowledge of digital marketing trends, tools, and best practices to ensure innovative approaches in campaign execution. ▶ Analyzing and reporting the performance of all social media and digital marketing campaigns, comparing results to defined objectives (ROI and KPIs) and providing insights and recommendations to stakeholders.

- Spearheading digital and social media marketing at TCS iON - Devising and executing digital marketing and social media strategies to promote the brand and its offerings - Generating robust content strategies for channels like LinkedIn, Twitter, Facebook, Instagram, to increase followers, engagements and drive conversations - Handling day-to-day paid media activities including campaign planning, implementation, budget management, performance review, and optimization of paid campaigns - Monitoring the success of Social Media Campaigns through media analytics, KPIs, and dashboards - Reporting & in-depth analysis on performance of keywords, ad copies, bounce rates, etc. - Collaborating with B2B & B2C product and marketing teams to optimize the content calendar across all platforms to coincide with upcoming activities - Identifying and executing improvements for processes, content, and digital campaigns - Providing market research, campaign results, and consumer trends - Managing the online reputation of the brand and contributing to the community by responding to direct messages and engaging with customer comments/queries/concerns - Assisting and collaborating with teams for live digital events (internal and external)

- Devise the overall digital outreach approach and marketing strategy for TCS’ first learning marketplace platform, TCS iON Digital Learning Hub - Collaborate with creative and digital partners to create objective driven digital roadmap - Managing seasonal digital marketing brand campaigns including creative development, website refreshes and microsite development, newsletter marketing and all agency deliverables - Handling day-to-day paid media activities including campaign planning, implementation, budget management, performance review, and optimization of paid campaigns - Monitoring the success of Social Media Campaigns through media analytics, KPIs, and dashboards - Reporting & in-depth analysis on performance of keywords, ad copies, bounce rates, etc. - Assisting the Head of Marketing in the development of short and long-term strategic plans including annual business plans, media, promotion and innovation pipeline strategy with P&L and budget responsibility

- Developed and implemented marketing strategy which led to create brand awareness of TCS iON's learning marketplace - Leveraged digital, webinars, website and external sources to nurture and generate business leads - Tracked marketing spends; provided reports & analyzed the business objectives - Created highly effective internal and customer facing content i.e. brochures, solution decks, case studies, etc.

Sales Forecasting of Real time LPG stocks through Mobile Application

Battlefield Management System