Aishwarya Jayaram

Senior Manager Corporate Communications @ Tata Motors

About

Tata Motors relies on strategic communication to strengthen its market presence, and as Senior Manager Corporate Communications, contributions include overseeing daily operations for the Passenger Vehicles division, ensuring seamless execution of initiatives. With advanced skills in public relations, media strategy, and storytelling, efforts focus on maintaining a consistent and compelling brand narrative across platforms. Supported by a Master's in Communication and Journalism from K.C. College, Mumbai, bring a proven record of relationship-building with media outlets and stakeholders. Past roles at SBI Life Insurance and Metropolis Healthcare refined expertise in corporate communications and CSR, aiding in fostering impactful, engaging campaigns that align with organizational goals.

Country

India

City

Mumbai

Industry

Automotive

Skill

Brand Strategy, Critical Thinking, Social Media, Content Management, External Communications, Media Coverage, Crisis Management, Design Thinking, Digital Storytelling, Shareholder Communications, Relationship Building, Communication, Long-term Vision, Internal Communications, Stakeholder Engagement, Communications Planning, Media Management, Traditional Media, Integrative Thinking, Issue Management

Experience

Senior Manager Corporate Communications

Tata Motors

2023-5 - Present · 3 yrs 5 mos

Mumbai, Maharashtra, India

Corporate Communications Mandate: Oversee day-to-day operations related to Passenger Vehicles ensuring smooth execution of initiatives to maintain our competitive edge in the market. Develop comprehensive communication strategies to effectively engage stakeholders and enhance brand perception. Implement consistent messaging across all communication platforms to ensure a unified brand image. Public Relations: Cultivate and nurture relationships with media outlets, industry influencers, to create positive publicity and manage the company's reputation effectively. Proactively manage media queries, coordinate press releases, and organize media engagements to maximize coverage and visibility. Fleet Management: Oversee the management of vehicle fleets, ensuring optimal performance, maintenance, and cost-effectiveness. Collaborate with internal teams to streamline fleet operations and meet business objectives efficiently. New Car Launches and Media Drives: Lead the planning and execution of new car launches and media drives, working closely with cross-functional teams to deliver memorable and impactful events. Foster strong relationships with auto journalists, organizing test drives and exclusive events to garner favorable media coverage and drive excitement around our products. Senior Leadership Management: Provide strategic counsel to senior leadership on communication matters, leveraging my expertise to align communication efforts with business goals. Represent Tata Motors at industry events and conferences, showcasing our leadership and innovation in the automotive sector.