Airy Lee
General Manager(cosmetics) @ Shanghai Emerald Industrial
About
🌍 💄 Since childhood, I have loved English—and that passion naturally led me to dream of working in international trade. After graduation, I went to Yiwu, the world’s hub for small commodities, with nothing but determination. At that time, I had no savings support. Still, I was never afraid to take risks. I remember when my boyfriend suggested borrowing 5 million RMB to start our business—I said yes without hesitation. In 2009, with timely investment, we founded our first cosmetics manufacturing factory in Fujian and officially started our entrepreneurial journey together. From 2011 to 2017, our company maintained an annual growth rate of 30–50%. By the end of 2018, we had worked with over 100 global brands and earned a solid reputation in the OEM market. In 2019, foreseeing the limitations of our existing structure, we re-established our Shanghai R&D Center, leveraging world-class raw material supply chains, international fashion insights, and top technical talent. This decision proved invaluable—during the challenges of 2020, we continued innovating, bringing customers fresh product experiences and hope. By 2021, we quickly recovered to pre-pandemic production levels. Today, as a professional manufacturer of makeup products, we not only partner with well-known brands but also prioritize sustainability and social responsibility. We are committed to using internationally compliant raw materials and eco-friendly packaging, while actively reducing carbon emissions and exploring greener solutions. ♻️ Our journey has always been about courage, innovation, and creating beauty that lasts—for people, for brands, and for the planet.
China
Shanghai
Cosmetics
General Management, Cosmetic Formulation, Research Skills, Cosmetics Sales, Cosmetics, Market Research, Product Development, sale, Sourcing, Sales Management, Team Collaboration, Project Management
Experience

General Manager(cosmetics)
Shanghai, China
2008-2019: Building the Foundation and Expanding ●Secured investment and founded the Fujian factory(Cosmetics Manufacturing) in 2008, achieving steady growth with revenues reaching 20 million by 2012 and 83 million by 2017. ●Realized challenges related to location and innovation, leading to the establishment of the Shanghai company in 2019 to expand the market and strengthen client relationships. 2020-2022: Product Development and Brand Refinement ●Focused on improving products and brand during the pandemic, launching 300 new products annually and establishing a dedicated cosmetic R&D department. ●Used these years to solidify the company’s identity and enhance innovation. 2023-Present: Growth and Expansion ●Achieved a milestone revenue of 120 million in 2023 and began planning the Jiangsu factory to further expand production capacity. ●In 2024, revenue grew to 170 million, and the Jiangsu factory construction was initiated, aiming for a production capacity of 70 million USD by 2025.

Sales Director
Fujian Ishine Cosmetics
Fujian, China
Adhere to creating long-term value for customers and always stand at the forefront of cosmetics sales
Airy Lee's Contact Information
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