Aimee Lindaas

- Track emerging memes, audio trends, creator formats, and cultural moments across TikTok, Instagram Reels, and YouTube Shorts to inform content strategy and inspire real-time storytelling opportunities. - Concept, script, and produce short-form videos rooted in trend forecasting and rapid cultural shifts, functioning as a daily expert on digital culture, creator communities, and internet aesthetics. - Serve as an internal subject-matter expert on short-form content, creator culture, fandom behaviors, and emerging internet trends; advise teams on cultural sensitivity and platform best practices. - Analyze audience, platform, and performance data to identify patterns and cultural insights, translating findings into actionable creative direction, programming recommendations, and content roadmaps. - Lead end-to-end influencer and creator programs—sourcing, vetting, negotiating, briefing, and managing UGC and creator partners to deliver platform-native content mapped to campaign and brand objectives. - Manage $50K–$70K monthly creator and social budgets, owning the pipeline of creator-driven content and ensuring consistent delivery of high-performing assets across multiple surfaces. - Launched and grew Canon’s TikTok community to 300K+ followers by building an insights-driven, trend-responsive programming strategy rooted in user behavior, creator formats, and platform culture. - Partner with growth, design, PR, product, and leadership teams to shape integrated campaigns and launches, packaging insights, cultural context, and creative recommendations for cross-functional alignment. - Develop clear, data-backed narratives around cultural trends, content performance, and user behavior to support marketing, PR, and executive presentations.

- Developed and executed social media strategies to meet quarterly and yearly sales targets and data-driven objectives for each brand - Managed client relationships, defining brand voice, oversaw photo/video shoots, and crafted content strategies - Established strategic partnerships with retailers and like-minded brands, oversaw influencer outreach and negotiations - Monitored and optimized paid social campaigns for 14 accounts, including sponsored posts and daily ad spend - Provided clients with insightful reports on social activity, engagements, and key initiatives - Collaborated with photographers and influencers, communicating brand direction through mood boards and set lists for compelling content

-Created, executed and maintained 12 digital ad campaigns (Google, Bing, and Yahoo) -Built monthly Social Media content calendars that integrate with each brand’s digital marketing plan (Facebook, Instagram, Pinterest, LinkedIn, Youtube) - Responsible for responding to customers across platforms -Created monthly digital and social reports -Client Faced for accounts, projects, and campaigns

-Responsible for creative content for University media -Created Content Calendars for client -Scheduled posts across all platforms -Interacted with students, future students, parents, and alumni on social media -Managed client pages -Researched social media trends -Attended and live posted events happening on campus -Created, managed and produced 2017 graduation promo video for the undergraduate class of 2017

-Analyzed WCU sports plays on a weekly basis -Wrote scripts and hosted weekly segment that was broadcasted campus wide -Substituted for other positions as needed -Complied and produced package segments -Helped design and maintained Website

- Created social content - Created Content Calendars for clients - Scheduled posts across all platforms - Interacted with potential and current customers on social media platforms - Managed client social pages - Kept track of social media trends - Wrote weekly blogs for Modern Driven Media