Aimée Cooper

As a Senior Social Media Coordinator at Piggyback, I specialize in leading and developing high-impact social media strategies across Instagram, TikTok, LinkedIn, and Pinterest. With a deep understanding of organic social growth, I craft content and campaign strategies that drive engagement, brand awareness, and conversions. I take a data-driven, platform-native approach to content creation and audience engagement, ensuring that brands maximize their reach and impact. My expertise extends to concepting and executing boosting campaigns, using targeted amplification strategies to ensure content gets in front of the right audiences at the right time. Key Responsibilities: Client Consulting & Training: Providing brands with social media playbooks, workshops, and hands-on strategy development to help them scale their presence effectively. Social Media Strategy & Growth: Leading the development of platform-specific and cross-channel strategies that align with brand objectives and audience behavior. Content Creation & Optimization: Planning, scripting, and optimizing social-first content with a focus on engagement, retention, and discoverability. Performance Analysis & Reporting: Leveraging insights to continuously refine content approaches and ensure data-driven decision-making. Community & Pinterest Expertise: Managing and scaling audience engagement across platforms, with a strong focus on Pinterest as a powerful discovery and conversion tool. Boosting Campaigns & Paid Strategy: Concepting and executing targeted boosting campaigns, ensuring strategic ad spend for maximum impact and ROI.

As the founder of The Temporary Resident, I built an online platform dedicated to travel, self-growth, and creative productivity, attracting thousands of monthly readers. Over the years, I wrote and published 100+ articles for various companies, blending compelling storytelling with practical insights on mindful living, digital nomadism, and personal development. Through The Temporary Resident, I cultivated a strong readership and online community, offering engaging content that resonated with ambitious, curious, and creative individuals. This project has been a cornerstone of my writing career, allowing me to refine my skills in long-form content, SEO-driven storytelling, and audience engagement. While I’ve expanded into social media strategy and content marketing, writing remains a core passion—one that continues to shape my approach to digital storytelling and brand-building.

As Social Media Manager at Brammibal’s Donuts, I led the brand’s social media strategy, content planning, and campaign execution, shaping its digital presence across Instagram, TikTok, and beyond. I developed and rolled out Brammibal’s TikTok strategy, introducing a more engaging, platform-native approach that strengthened the brand’s reach and audience connection. In addition, I planned and executed multi-channel campaigns, ensuring a cohesive and impactful content strategy that aligned with brand goals and audience engagement trends. Key Achievements & Responsibilities: Campaign & Content Strategy: Planned and executed creative campaigns, ensuring a strong, engaging, and community-driven content plan. Influencer & Brand Collaborations: Partnered with influencers, content creators, and major brands such as Oatly, Spotify, and Uber Eats for online and offline activations, amplifying brand presence. Expansion into Hamburg: Supported the rollout of four Hamburg locations in the first year, focusing on hyper-local community building and establishing Brammibal’s as a go-to brand in the new market. Creative Direction: Played a key role in shaping the brand’s evolving creative direction on social media, refining its aesthetic, messaging, and overall digital identity. At Brammibal’s, I combined strategy, creativity, and community-building to elevate the brand’s social media presence, ensuring it remained authentic, engaging, and culturally relevant.

During my time as a freelance writer and social media consultant, I wrote over 100 articles for various clients and companies in industries such as sports, nutrition, lifestyle, health, and tourism. My focus was always on creating engaging, thought-provoking content that resonated with audiences, whether through long-form storytelling, brand content, or SEO-driven articles. Positive reader engagement and high-quality content production have always been at the heart of my work. Beyond writing, I also specialized in social media brand strategy, online marketing, and SEO optimization, helping businesses refine their communication strategies and digital presence. My experience extended to developing content strategies, improving team workflows, and aligning social media efforts with business objectives. In addition to content creation, I’ve had opportunities to contribute to industry discussions, such as participating in an NPR interview on Berlin’s internet infrastructure and its impact on startups. Situations like this required me to think quickly, communicate clearly, and adapt my messaging to different audiences, all while maintaining a professional yet approachable presence. This period was instrumental in honing my ability to blend storytelling with strategic digital marketing, shaping the expertise I bring to social media consulting today.

As Interim Social Media Marketing Manager, I was brought in to lead and establish Freiraum’s social media presence, developing the brand’s foundational social media strategy and overseeing its execution across multiple channels. Key Responsibilities & Achievements: Social Media Strategy: Developed and implemented Freiraum’s foundational social media strategy, ensuring a structured and scalable approach to growth. Brand Guidelines: Created comprehensive social media brand guidelines, shaping the brand’s voice, visual identity, and messaging across platforms. Cross-Channel Campaigns & Collaborations: Led partnerships and collaborations with brands and creators to enhance engagement and brand awareness. Team Growth & Leadership: Managed the hiring and leadership of the social media team, ensuring a smooth and strategic expansion. Content & Performance Management: Oversaw all social content, including planning, execution, and performance tracking through monthly reporting and budget management. This role allowed me to lay the groundwork for Freiraum’s long-term social media success, balancing brand strategy, creative execution, and team leadership.

As Social Media Project Manager, I was responsible for overseeing and driving all social media and content-related projects, ensuring seamless collaboration between teams and successful execution of campaigns. Key Responsibilities & Achievements: Campaign & Content Strategy: Led cross-channel brainstorming sessions for campaigns and product launches, ensuring creative and strategic alignment. Cross-Functional Collaboration: Worked closely with Design, Brand, Influencer, PR, and CRM teams to develop compelling and cohesive social media content. Campaign Planning & Execution: Managed the end-to-end planning and rollout of social media campaigns, ensuring timelines, deliverables, and objectives were met. Content Production Oversight: Organized and coordinated content shoots, ensuring high-quality assets for multi-platform distribution. This role allowed me to bridge creative, strategic, and operational aspects of social media marketing, ensuring content and campaigns were innovative, on-brand, and results-driven.

Previously a frequent customer at Ride Berlin, in Summer 2019 I began working there on the Reception as a "Desk Hero". Here my passion for sports, specifically spinning, were fostered and built on. My responsibilities included the setting up of equipment and bikes, customer service and housekeeping. At Ride, I developed my team working skills, learnt to deal with situations where working extremely quickly and effectively was imperative and worked in a highly personable and friendly environment. I am extremely proud and content to have worked at Ride.

During my time as Content Manager at SPRT, I played a key role in revamping the brand’s online presence through a refined social media strategy, blog relaunch, and structured content planning. I worked closely with the Head of Marketing to reform the company’s communication strategy, giving social media platforms a new, cohesive look and feel with structured, recurring content themes. Key Achievements & Responsibilities: Content Strategy & Execution: Created and managed engaging, community-driven content, ensuring alignment with both online and offline brand initiatives. Social Media Management Tools: Gained hands-on experience with tools like Hootsuite and Social Hub, optimizing social media workflows and scheduling. Independent Initiative & Community Engagement: Led the blog development independently, turning it into an interactive space that fostered a stronger connection with the SPRT community. Working in such a fast-paced, multicultural environment strengthened my ability to adapt, organize, and manage multiple content projects simultaneously.

During my time as an undergraduate at the University of Sheffield, I studied German and Dutch language and culture as well as Spanish in my first year. Modules which stood out for me during my degree were; Medien und Öffentlichkeit, Germany Remixed: German Pop Culture in Literature and Film since the Fall of the Berlin Wall, Presenting and Debating in German, German for Enterprise and Literature, Culture & Society in Dutch. I also completed an 8000-word dissertation of which the title was: Literary References of the Berlin Techno scene in the 1990s.

During my year abroad from the University of Sheffield, I studied at the University of Utrecht in the Netherlands for a semester. Here, I studied Dutch language and culture, human rights and genocide studies and film and art. This was an undoubtedly enriching experience which gave me a great appreciation for studies outside of my usual field. During my time at the University of Utrecht, I pushed myself outside of my comfort zone, exposing myself to different study areas and people from different cultural and academic backgrounds.

At King's College London, I read a post graduate diploma in International Affairs with a specialism in Espionage & Surveillance Studies. During this course, I aim to grow my personal and academic knowledge in the fields of contemporary international relations and politics from the Cold War to today. The course focuses on students learning the history, international relations, strategic and political theory that surrounds the world’s most intricate security challenges. Particular highlights for me in this course are exploring proxy and hybrid wars. The Espionage and Surveillance pathway explores the history of intelligence organisation over the past 60 years as a foundation for understanding the theory and strategies involved in intelligence gathering and analysis. This fascinating field takes on a new aspect in the 21st century when digital technologies and artificial intelligence are redefining our understanding of the nature of information.