Ailyn H.

Detail-oriented E-commerce Content Specialist with experience in managing product catalogs, optimizing online content for SEO, and enhancing the customer shopping experience across multiple platforms. Skilled in creating automated email campaigns using Salesforce Marketing Cloud/Pardot and actively involved in front-end website testing during updates to ensure functionality and brand consistency. Collaborates effectively with cross-functional teams and uses data-driven insights from Google Search Console to support digital growth and performance. Core Responsibilities • Create, update, and maintain product listings, ensuring accurate descriptions, specifications, and images. • Optimize product content for SEO to improve search visibility, indexing, and organic traffic. • Develop clear, customer-focused product descriptions that highlight key features and benefits. • Upload and manage high-quality images that meet branding and visual standards. Marketing & Email Automation (Salesforce) • Build and manage automated email workflows in Salesforce to support product promotions, follow-ups, and customer engagement. • Create and test email templates, hero banners, and promotional graphics in coordination with the marketing and design teams. • Conduct A/B testing to improve open rates, click-through rates, and conversions. • Perform front-end website testing during updates to verify functionality, layout accuracy, link integrity, and mobile responsiveness before launch. • Monitor website performance and search visibility using Google Search Console, identifying indexing issues and opportunities for SEO improvements. • Work with marketing, IT, sales, purchasing, and product management teams to support product launches and promotional campaigns. • Process new item setup requests from Sales by adding accurate product data into the system. • Communicate with suppliers to gather additional product information when details are not readily available online.

• Monitored daily cash discrepancies and inventory. • Managed purchasing, sales, and marketing efficiently.

• Helped students prepare for tests and exams by providing guidance, motivation, and encouragement.

• Evaluated project sketches and drawings for technical and measurement errors. • Produces detailed drawings for steel fabricators and steel erectors • Revise changes to drawings upon checker approval.

• Studied user requirements to gain strong understanding of project initiatives and deadlines. • Developed user-friendly web forms with validation and error handling. • Delivered user support to clients to train, educate and answer questions.