
Aileen Li
Assistant General Manager & Director of Int'l Affairs Dept. @ Greatchina Biomed
About
Lead the entire International Department for more than 10 years. Be familiar with the products, including MIS Related products, Surgical staplers, Trocars and Absorbable Poly-p-dioxanone (PPDO) sutures (with Bidirectional knotless and fishbone types), absorbable ligating clips, and other absorbable surgical devices indicated for use in gastroenterology, colorectal surgery, general thoracic surgery, urology, and gynecology. Responsibilities: Strategic Leadership: Managing and developing international markets, achieving annual sales targets, and implementing comprehensive marketing strategies. Market Expansion: Building and optimizing the global distribution network across diverse regions to enhance brand presence worldwide. Localization Projects: Launching and managing localization projects tailored to meet regional requirements and regulations, ensuring product-market fit. Regulatory Compliance: Establishing and leading the International Regulatory Affairs Team to ensure compliance with key international standards such as FDA (510K), CE MDR, MDSAP, ISO13485, Brazilian ANVISA, Russian RZN. Skills: International Sales & Marketing · International Regulatory · Communication · Business Strategy · Cross-functional Team Leadership Such as sales network building of Surgical staplers, Trocars and MIS related products in the worldwide, including international distribution channel building, customer development, CRM, marketing activities and training as well.
China
Wuxi
Medical Device
International Sales & Marketing, International Regulatory, Communication, Cross-functional Team Leadership, Sales Management, Business Strategy, International Sales, Marketing Strategy, Key Account Development, Customer Relationship Management (CRM), Thoracic Surgery, 国际销售与市场营销, 新市场开发, 市场营销, Market Analysis, International Business Development, Letters of Credit, Distribution Strategies
Experience

Assistant General Manager & Director of Int'l Affairs Dept.
Wuxi
Lead the entire International Department at Greatchina Biomed, who is young but truly forward-thinking innovation company. By merging cutting-edge R&D team of Absorbable Raw Materials and accomplishing the breakthrough progress in Innovated absorbable surgical devices. Focusing on innovative surgical devices, including Absorbable Poly-p-dioxanone (PPDO) sutures (with Bidirectional knotless and fishbone types), patented absorbable ligating clips, and other products indicated for use in gastroenterology, colorectal surgery, general thoracic surgery, urology, and gynecology. Responsibilities: Strategic Leadership: Managing and developing international markets, achieving annual sales targets, and implementing comprehensive marketing strategies. Market Expansion: Building and optimizing the global distribution network across diverse regions to enhance brand presence worldwide. Localization Projects: Launching and managing localization projects tailored to meet regional requirements and regulations, ensuring product-market fit. Regulatory Compliance: Establishing and leading the International Regulatory Affairs Team to ensure compliance with key international standards such as FDA (510K), CE MDR, MDSAP, ISO13485, Brazilian ANVISA, Russian RZN. Through strategic planning and execution, our goal is to significantly grow Greatchina Biomed's presence and success within the global medical device industry. Greatchina Biomed is committed to be a leading brand, providing Innovated and Cutting-edge medical solutions to surgeons and patients, and robust support to healthcare professionals worldwide.

Assistant General Manager & Int'l Dept. Manager
Victor Medical Instruments Co., Ltd
Changzhou, Jiangsu, China
Assistant General Manager & International Department Manager at Victor Medical。 My role, was to oversee the entire International Department at Victor Medical, which is specializing in surgical staplers and minimally invasive surgery (MIS) products. Responsibilities encompass: Strategic Leadership: Managing and developing the international market, achieving annual sales targets, and implementing comprehensive marketing strategies. Market Expansion: Building and optimizing our global distribution network across diverse regions. Localization Initiatives: Launching and managing localization projects tailored to different regional requirements. Regulatory Compliance: Establishing and leading the International Regulatory Affairs Team, ensuring compliance with key international standards such as FDA (510K), CE Mark, Brazilian ANVISA, Russian RZN, SFDA, and KFDA. Through strategic planning and execution, significantly contributed to Victor Medical's growth and presence in the global medical device industry.

Exportation Manager
TITANIUM INDUSTRY
China
International Sales Manager/Exportation Department Manager

SALES MANAGER
BOSSTON FURNITURE
China
SALES MANAGER
Aileen Li's Contact Information
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