Aïcha Ly, MBA

We help ambitious professionals and entrepreneurs who feel stuck, learn how to harness the power of their speech so they can communicate their value, make a lasting impression, expand their influence, and accelerate their growth. You've probably heard the adage "It's not always what you say, it's *how* you say it." According to Forbes, 33% of recruiters make a decision on prospective candidates within the first 90 seconds of an interview. In any scenario where you're looking to achieve your goals, SPEECH IS POWER. At SITB, we believe that with the right coaching, anyone can make a lasting impact, gain approval for their ideas, and win hearts and minds. Our goal is to give you the edge whether you have an audience of 1 or 1000.

Comlinkdata, Tutela, and Opensignal have joined together to create Opensignal, a global organization that provides operators with unrivaled visibility of their networks and customer activity/insights. Leading the development of a world-class Consumer Insights function as part of the Market Insights team.

Led team of research professionals delivering UX, consumer, and product research and insights, while managing a $5M budget and 100+ research initiatives with stakeholders across Comcast Business. Successfully launched a research portal, with 130+ active users and over 900 reports, enabling visibility and sharing of consumer insights across teams. Also led creation of an internal knowledge management platform to enable greater team collaboration. Independently led Comcast Business Brand and Ad tracker studies, and regularly delivered performance insights to President, Senior Leadership Team, and Division leaders. Also managed CDX team’s UX testing workstreams and resources to deliver impactful and actionable insights.

Provided analytics and VOC-driven quantitative insights across the entire customer lifecycle, with a focus on product and marketing performance, planning, and management. Delivered ad-hoc, monthly, and quarterly marketing and product performance insights to Connectivity Services executives and Division leaders. Also developed robust customer profiles that drove consumer-centric decision making, and served as a strategic bridge to other data and analytics teams at Comcast.

Consulted Retail MARCOM management on strategies for improving awareness of and traffic to over 250 Xfinity stores. Data and market analyses encouraged proactive approaches to marketing strategy. Developed execution of intelligence strategy for compiling and providing consistent, standardized, and timely analysis of business performance to Retail and MARCOM senior leaders.

Managed clients, projects, and team members to provide thought leadership and actionable recommendations on strategies for improving member experience and business performance to leaders across the Independence Family of Companies. Supported strategy development and execution by providing future-state market and industry insights to inform competitive positioning.

Delivered market insights and customer intelligence to maximize this $3.5 Billion specialty retailer’s ability to identify and win new business. Identified risks and provided recommendations for risk mitigation related to business expansion. Performed market and competitive analysis, evaluating opportunities ranging from $5-$41 Billion. Incorporated financial analysis and modeling to develop specific action plans and recommendations for penetration into markets of interest.

Managed a team of 12 employees to execute on company marketing, customer satisfaction, and other KPI metrics to meet and exceed yearly sales targets. Created and implemented an employee incentive program to improve credit card conversion rates to drive loyalty metrics and NPS. Led to exceeding company goals during the period in which the program was implemented.

Graduated with Honors, Cum Laude. Minored in Africana Studies.