Stella Ahyeon C.
Member Photographer @ Capital Factory
About
Hi, my name is Stella Ahyeon, founder of Stella Lumina. I help founders step into their next level marketing through high-end visuals and authentic storytelling. My Korean name, Ahyeon (아리따울 아, 전할 연), means “to spread beauty” in Korean. The camera is to elevate your brand, but it is a tool to enhance the already existing beauty from within. My obsession with beauty is embedded into my business of beautification. I believe in the power of visual imagery. As a founder, you stand as the first impression of your brand. The mission of the founder and the brand must be aligned from the inside out. Stella Lumina is more than photography; it's an empowerment journey based on beautiful imagery. This is step one into launching a successful business. If you are ready to step into the spotlight as a founder, talk to me. "You can build the life you want, frame by frame." Translation website: https://stellatranslate.wordpress.com/
United States
Austin
Photography
Tableau, Branding & Identity, Branding, Photography, Visual Storytelling, Search Engine Optimization (SEO), Adobe Photoshop, Digital Strategy, Data Analysis, Sales, User Experience (UX), Python (Programming Language), Social Media Analytics, Marketing Strategy, Google Analytics, Customer Relationship Management (CRM), Social Media Marketing, Adobe Creative Suite, Digital Marketing, Adobe Premiere Pro
Experience

Member Photographer
Austin, TX
1. Craft compelling visual narratives that highlight the journeys, identities, and innovations of underrepresented and emerging startup founders across Texas. 2. Strategically elevate brand image and online presence through photography, digital marketing, and creative direction that aligns with each startup's mission and growth stage. 3. Champion diversity and entrepreneurship as a minority woman creative, capturing authentic moments at the heart of Capital Factory’s vibrant founder ecosystem.

Founder
Stella Lumina
Founded and managed a creative consultancy specializing in editorial imagery, visual storytelling, and brand alignment across digital platforms for artists, founders and Austin professionals. (See website)

Photography Marketing Specialist
Austin, TX
1. Achieved a 300% increase in sales conversions within the first quarter by implementing time-bound client communication strategies using CRM platforms ActiveCampaign and JustCall. 2. Introduced a performance-based incentive program that boosted team morale and productivity, leading to a 40% weekly increase in bookings. 3. The first marketing specialist also trained in photographer role on the team.

Marketing Associate and Photographer
Orlando, Florida, United States
1. Expanded the museum's social media presence in Orlando, FL, targeting a younger audience through strategic marketing campaigns. TikTok engagement increased by 35% in the first month. 2. Elevated the museum's visual appeal through high-quality photography and Adobe Creative Suite, creating compelling content for both website and social media. 3. Leveraged data from Google Analytics, Sprouts Social, Meta Business Suite, and Mailchimp to track social media performance and make data-driven marketing decisions.

Brand Strategist
San Francisco Bay Area
1. Developed and executed digital marketing strategies to promote San Francisco Fashion Week’s commitment to inclusive, diverse, and sustainable fashion, reaching a global audience. 2. Collaborated with designers and sustainability advocates to highlight eco-conscious collections, ensuring that brand messaging aligned with values of inclusivity and environmental responsibility. 3. Analyzed digital engagement metrics to optimize content and campaigns, increasing awareness of sustainable fashion initiatives and fostering an inclusive online community.

WordPress Designer and Software Developer I
1. Led the design and development of a user-friendly website using WordPress, focused on online youth safety, aligning with UCF’s research goals and brand positioning in the youth protection space. 2. Enhanced website functionality with secure forums and interactive features, fostering a safe and engaging online environment for youth participants while supporting the program’s research initiatives. 3. Conducted comprehensive user experience (UX) testing to optimize website navigation and safety protocols, ensuring smooth user onboarding and empowering researchers to better understand youth online behavior.
Stella Ahyeon C.'s Contact Information
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