Ahmet Narkan

Client: Procter & Gamble (P&G) Braun - Gillette - Orkid - Head&Shoulders - Pantene - Herbal Essences - Venus - Hair Biology - Responsible for planning yearly budgets. - Responsible for team management. - Working closely with P&G’s brand and e-commerce teams to build efficient digital marketing strategies. Scheduling the weekly/monthly meetings for performance updates. - Managing & optimizing e-commerce strategies to drive cost-effective online sales via mainly META CPAS, Amazon Search & DSP, Google Search, Criteo Co-marketing. - Optimizing targeting, creatives, bids and budget allocation between e-commerce platforms. - Creating A/B test strategies to get new ideas what’s working in the sales funnel. - Planning and managing full funnel (awareness + e-commerce) campaign strategies for Braun. - Working with 12 different retailers to create effective e-commerce campaigns. - Responsible for integration of Amazon DSP and Amazon On-Site Search campaigns to add new usages to digital marketing funnel. For example; planning A/B tests, trying all campaign objectives, networks, all creative formats etc. Achievements: Top CPAS performance among 10 Europe countries.

Clients: Joker Baby (Ecommerce) Filmbox (Streaming Service) Rakle (Ecommerce) OkCupid (Dating Service) - Planning, setting up, managing and reporting of mainly Google Ads & Facebook campaigns. (if needed I use Taboola, Criteo, Twitter and LinkedIn in media plans and responsible for optimization and reporting) - Using Reach, Awareness, Traffic, Conversion, Install campaign in each platform to achieve the marketing goals. - Planning and managing of daily & monthly campaign budgets. - Planning both awareness and performance focused campaigns. - Auutomated reporting through the use of Supermetrics & Google Data Studio.

Clients: Türkiye Finans (Banking) Millenicom (Internet Service Provider) Sinoz (Beauty) Tekfen Holding (Construction) - Planning, setting up, managing and reporting of mainly Google Ads & Facebook campaigns. (if needed I use Taboola, Criteo, Twitter and LinkedIn in media plans and responsible for optimization and reporting) - Using Reach, Awareness, Traffic, Conversion, Install campaign in each platform to achieve the marketing goals. - Planning and managing of daily & monthly campaign budgets. - Planning both awareness and performance focused campaigns. - Auutomated reporting through the use of Supermetrics & Google Data Studio.

Clients: Beymen - Altınbaş - Durex - Veet - Heinz - Victoria's Secret - Starbucks - Managing awareness campaigns on Google Campaign Manager & D&V360. - Defining the target audience and KPIs for each campaign in order to reach the potential customers. - Preparing media plans and budget allocation throughout networks, launching campaigns. - Analyzing campaign results, preparing weekly and monthly reports.

- Working closely with media planning agencies and cooperating with them for the implementation of campaign strategies and providing operational support for the installation of the campaigns. - Working with creative agencies to support them in troubleshooting and addressing the more proficient issues. - Providing training for media planning agencies regarding Sizmek products such as Ad server and DSP.