Ahmed Wahdan

formerly Johnson & Johnson Consumer Health Steering the strategic growth and market leadership of flagship Essential Health brands including Johnson’s, Listerine, Carefree and Aveeno.

- Lead the transformation of Kellanova’s cereals category through the development and rollout of a bold, new brand vision across the Middle East and Turkey, focusing on deepening brand relevance and consumer loyalty. - Spearhead a full communication revamp and packaging redesign for all cereal brands, creating compelling brand identities and enhancing in-market appeal. Drive the creation of impactful messaging that aligns with the new vision. - Architect the annual promotional calendar and deploy innovative, region-specific marketing initiatives that leverage digital, social, and in-store channels to boost engagement and sales. - Oversee distributor deployment and new pack design launches, ensuring seamless integration across multiple markets and alignment with diverse consumer preferences. - Conduct comprehensive market share analysis using Nielsen and Kantar Worldpanel, consistently tracking performance metrics to inform agile adjustments and identify strategic opportunities for growth. - Partner with cross-functional teams, including sales, R&D, and global media agencies, to align brand strategies with regional objectives, leveraging local insights to amplify Kellanova’s market share. - Optimize brand marketing budgets to maximize ROI, balancing tactical initiatives with long-term brand equity building to strengthen Kellanova’s footprint in the region

As the Marketing Lead at Ezra (Part of TransferTo Group), a leading fintech company specializing in providing credit and lending solutions for individuals on a global scale, I lead the comprehensive marketing strategy, encompassing growth marketing, digital and social media marketing, SEO, sales playbook development, strategic partnerships, and events and exhibitions. Key Responsibilities: -Position Ezra as an industry leader through holistic marketing strategies, emphasizing our commitment to financial inclusion. - Utilize digital marketing techniques, including SEO, to optimize brand presence, engage target audiences, and drive customer acquisition across various online platforms. -Oversee and implement effective social media campaigns, ensuring a strong online presence and engaging with the audience on platforms such as LinkedIn and Twitter. -Collaborate with the sales team to create a comprehensive sales playbook, equipping them with the tools and strategies needed to effectively communicate Ezra's value proposition and drive conversions. - Develop and execute internal communication strategies to ensure alignment of the marketing vision and goals across the organization. -Conceptualize and organize high-impact events and exhibitions, both locally and internationally, to showcase Ezra's offerings and foster meaningful connections with industry stakeholders. -Leading a dynamic team of stakeholders and professionals, fostering a culture of creativity, collaboration, and results-driven performance. -Stay abreast of market trends, conduct competitor analysis, and gather customer insights to inform marketing strategies and product enhancements. -Craft impactful content that communicates Ezra's value proposition effectively, resonating with target audiences across various channels. -Develop and execute innovative growth marketing strategies to drive customer acquisition, retention, and revenue growth, utilizing a data-driven approach to optimize performance.

- Handling and leading all marketing and trade marketing activities for Stada MENA and Thornton and Ross brands in the Middle East, Zoflora, Radian, and Septofort. - Executing and Heading all new launches, product innovation, strategic plans, and media and digital strategy. -Managing a network of merchandisers and sales representatives. - Developing long-term retail marketing plans covering promotional calendars, in-store activations, and stock management. -Coordinating all digital and social media campaigns, adapting and Localizing communications, and managing a number of retail, media, and PR agencies.

• Responsible for all marketing and trade marketing activities for RB personal care and healthcare category. • Responsible for global sales and distribution reports, regional business/performance reviews and In market sales report across the region, advanced, complex on-demand and ad-hoc reports and analysis in marketing and Sales, such as: market share,competitor, customer, promotion, market/ sales development, Listing and distribution channels, category analysis and pricing analysis. • Forecasting annual vision and plan and delivering marketing strategies, analytical studies and periodic follow-up on the competitor’s activities. • Responsible for brand Building plans across the region (building and maintaining brand equity). • Managing with the global team all new product innovation, strategic launches and adapting communications to the local markets. • Responsible for healthcare brand marketing and trade marketing budget. • Responsible for ATL and BTL communication including on-ground activations, in-store events, exhibitions and POSM, TV Ads, digital and social media campaigns. • Developing trade marketing plans and promotional calendar across Modern Trade, Retail, Whole Sale and Pharma channels. • Responsible for all consumer research quantitative/qualitative studies and analyzing market trackers and retail audit.

Managed accounts and acquired new clients, identified client’s market/consumer research objectives, handled briefs, questioning tools, managed data collection process, in-depth interviews and content analysis, presented all final results for Qual and Quant studies and gave full research based insights and business recommendations.

- Successfully led the digital communication efforts for Stella, delivering impactful media briefs and conducting comprehensive post-campaign assessments to optimize future initiatives. - Managed two major Stella on- trade campaigns.  played a critical role in overseeing the offline communication strategy for Stella and collaborated with retail teams and agencies to deliver outstanding brand experiences across multiple touchpoints.  - Have been responsible for spearheading all beer and wine off-trade in-market sales reports, utilizing comprehensive consumer research trackers to inform targeted, results-driven strategies.

-liaising and briefing with clients. -Overseeing campaigns through the production stage to completion. -Keeping up to date with popular culture and trends monitoring the effectiveness of advertising campaigns. -monitoring social media Ads. effectiveness during ramadan and getting shoppers feedback.

A Pre-university educational program (International Baccalaureate Diploma) which focuses on individual and social responsibility and commitment.